UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)
Who We Are
At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.
This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.
What You’ll Be Doing
You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:
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Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)
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Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms
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Build a workflow for daily UGC output — up to 3,000 videos over 30 days
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Create and enforce simple creative guidelines, including:
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Face-to-camera, VO, meme-style, or screen-recorded content
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Text overlays, verbal or visual app mentions, strong CTA usage
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Trackable links in bio or captions
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Oversee consistency, quality, and creative direction across all videos
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Implement a content review and tracking system using tools like Notion or Airtable
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Monitor and optimize creator performance based on engagement and virality
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Rotate talent as needed — testing new creators, phasing out low performers
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Deliver a final performance report with insights, learnings, and growth results
Who Your Creators Are
You’ll be sourcing and managing creators who meet this profile:
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Female-presenting, ideally 30+ years old
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Fluent English speakers (American accent preferred)
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Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts
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Capable of consistent content posting and following structured creative briefs
What Success Looks Like
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2,000–3,000 short-form videos posted across platforms within 30 days
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5–10+ daily videos reaching 100K+ views organically
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Clear uplift in app downloads and brand visibility
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A trackable, performance-backed case study on UGC-led mobile app growth
What You Bring
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3+ years of experience in UGC marketing, creator program management, or short-form content operations
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Proven track record building or running high-volume TikTok/IG creator initiatives
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Ability to recruit, brief, and motivate creators at scale
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Deep understanding of short-form content trends, hooks, and platform algorithms
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Organized, data-minded, and ready to take ownership of an ambitious one-time initiative
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Bonus: experience driving app installs or brand growth through organic video content
Why Join Us (For This Project)
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Lead a high-impact, short-term UGC experiment with full ownership
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Collaborate with a fast-moving, creative team
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Build a scalable and trackable system that could evolve into a long-term model
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Work fully remotely on your own schedule
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