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Brand Activation Host Casting Call
Job Description
A fast-paced brand activation video is seeking a confident and energetic host to lead a street-style campaign. The host will engage with people on the street, encouraging them to participate in an interactive product experience. The role requires charisma, quick thinking, and a bold personality who can command attention in a lively environment.
Job Responsibilities
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Approach and engage passersby to participate in on-the-street activities
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Deliver fun, confident, and entertaining interactions on camera
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Keep the energy high while maintaining professionalism and composure
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Collaborate with the production crew to execute direction smoothly
Requirements
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Male or female, ages 25–40, any ethnicity
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Must be fit, sporty, and comfortable performing in public settings
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Strong improvisation and comedic timing; experience in hosting or crowd work preferred
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Must be local to New York and legally eligible to work in the U.S.
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Positive, outgoing, and adaptable under pressure
Compensation
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$1,500 for 8 hours (minus 20% agency fee if applicable)
Groundworks Industries is building the future of cannabis by imagining the limitless possibilities that power the most thoughtful and engaged brands in the industry. Our vertically integrated approach moves the industry forward by rethinking and redefining cannabis culture through artistic vision, scientific rigor, and world-class talent. We’re seeking curious and passionate individuals to join our mission to build an equitable and inclusive cannabis culture-professionally and within the communities we serve. Come Grow with Us!
The Brand Ambassador is a frontline representative of Good Day Distro, helping to promote and educate customers on our family of products, including Pruf Cultivar, Quality Drugs, Helia Fields, and more. This role is primarily focused on conducting engaging in-store demonstrations, providing education to budtenders and customers, and building lasting product knowledge within Groundworks and Electric Lettuce retail locations.
Ideal candidates are enthusiastic communicators with a passion for cannabis culture, a knack for building relationships, and the ability to create memorable brand experiences.
Essential Functions
- Represent Good Day Distro brands with professionalism and enthusiasm in all customer-facing interactions
- Conduct in-store demos, samplings, and educational sessions with both budtenders and customers
- Maintain strong product knowledge, including brand stories, product differentiators, and production methods
- Share customer and budtender feedback with the wholesale and marketing teams to help refine programs
- Support promotional priorities and ensure staff are informed of current campaigns
- Track promotional activities, outcomes, and provide feedback as requested
- Contribute to a positive, collaborative team culture that reflects Groundworks’ mission and values
- Attend marketing events and community activations as needed
- Provide training tools, tips, and educational resources to retail staff to strengthen product knowledge and sales confidence
- Other duties as assigned
Required Qualifications
- Comfortable in customer-facing environments with strong communication skills
- Open availability, including evenings, weekends, and holidays as needed
- Demonstrated knowledge of the cannabis industry and consumer products
- Excellent organizational and time management skills
- Ability to establish strong relationships with retail staff and customers
- Energetic, approachable, and customer-focused
- Reliable transportation and valid driver’s license
- Valid OLCC Marijuana Handler’s Permit
- Must be and remain compliant with all legal and company regulations required for working in the cannabis industry
- Must be 21 years of age or older
Preferred Qualifications
- 1–2 years of cannabis-related sales, promotions, or brand representation experience
- Previous demo or customer engagement experience in retail, events, or hospitality
Physical Requirements
- Ability to stand, walk, and engage with customers for extended periods in retail environments
- Ability to occasionally lift and carry up to 50 pounds (demo materials, product samples, etc.)
- Comfort working in busy environments with frequent customer interactions
At this point, we hope you’re feeling excited about the job description you’re reading. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. Even if you don’t feel that you meet every single requirement, we still encourage you to apply.
Groundworks Industries provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you need any assistance or accommodation in the application and interview process, please reach out to us at [email protected] or 971-254-4290-it would be our pleasure to partner with you!
Groundworks Industries is building the future of cannabis by imagining the limitless possibilities that power the most thoughtful and engaged brands in the industry. Our vertically integrated approach moves the industry forward by rethinking and redefining cannabis culture through artistic vision, scientific rigor, and world-class talent. We’re seeking curious and passionate individuals to join our mission to build an equitable and inclusive cannabis culture-professionally and within the communities we serve. Come Grow with Us!
The Brand Ambassador is a frontline representative of Good Day Distro, helping to promote and educate customers on our family of products, including Pruf Cultivar, Quality Drugs, Helia Fields, and more. This role is primarily focused on conducting engaging in-store demonstrations, providing education to budtenders and customers, and building lasting product knowledge within Groundworks and Electric Lettuce retail locations.
Ideal candidates are enthusiastic communicators with a passion for cannabis culture, a knack for building relationships, and the ability to create memorable brand experiences.
Essential Functions
- Represent Good Day Distro brands with professionalism and enthusiasm in all customer-facing interactions
- Conduct in-store demos, samplings, and educational sessions with both budtenders and customers
- Maintain strong product knowledge, including brand stories, product differentiators, and production methods
- Share customer and budtender feedback with the wholesale and marketing teams to help refine programs
- Support promotional priorities and ensure staff are informed of current campaigns
- Track promotional activities, outcomes, and provide feedback as requested
- Contribute to a positive, collaborative team culture that reflects Groundworks’ mission and values
- Attend marketing events and community activations as needed
- Provide training tools, tips, and educational resources to retail staff to strengthen product knowledge and sales confidence
- Other duties as assigned
Required Qualifications
- Comfortable in customer-facing environments with strong communication skills
- Open availability, including evenings, weekends, and holidays as needed
- Demonstrated knowledge of the cannabis industry and consumer products
- Excellent organizational and time management skills
- Ability to establish strong relationships with retail staff and customers
- Energetic, approachable, and customer-focused
- Reliable transportation and valid driver’s license
- Valid OLCC Marijuana Handler’s Permit
- Must be and remain compliant with all legal and company regulations required for working in the cannabis industry
- Must be 21 years of age or older
Preferred Qualifications
- 1–2 years of cannabis-related sales, promotions, or brand representation experience
- Previous demo or customer engagement experience in retail, events, or hospitality
Physical Requirements
- Ability to stand, walk, and engage with customers for extended periods in retail environments
- Ability to occasionally lift and carry up to 50 pounds (demo materials, product samples, etc.)
- Comfort working in busy environments with frequent customer interactions
At this point, we hope you’re feeling excited about the job description you’re reading. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. Even if you don’t feel that you meet every single requirement, we still encourage you to apply.
Groundworks Industries provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
If you need any assistance or accommodation in the application and interview process, please reach out to us at [email protected] or 971-254-4290-it would be our pleasure to partner with you!
We are seeking striking, confident models for an exclusive high fashion campaign in New York City, USA. Travel and accommodation will be fully covered.
Details:
Compensation: €1,500–€3,500 per day, depending on experience and usage rights. Buy-outs for worldwide advertising included.
Duration: 2–3 days on set, plus optional fittings and prep days.
Travel & Accommodation: Fully covered for international models.
Production: Professional photography and video shoots for print, digital, and social campaigns.
Usage: Campaign may be distributed worldwide across luxury magazines, e-commerce, social media, and runway promotion.
Requirements:
Professional models of all genders, heights, and sizes.
Experience in high fashion preferred but not mandatory.
Availability for international travel and flexible scheduling.
Notes:
Applications are open worldwide. This is a unique opportunity to gain international exposure and work with a top-tier fashion brand.
If you’d like to be considered, please register here:
Important:
For any questions before registering, please email us directly at [email protected].
Casting 6 models and influencers for an exclusive perfume campaign.
We are looking for elegant, expressive, and photogenic models and influencers.
Travel and accommodation will be fully covered. You will participate in professional photo and video shoots, creating cinematic content that conveys the essence of the fragrance.
If you’d like to be considered, please register here:
Important:
For any questions before registering, please email us directly at [email protected].
We are casting male and female models for a luxury skincare brand campaign. Open to all skin types, genders, and ages. Travel and accommodation expenses will be fully covered. This is your chance to be part of professional beauty photography and video campaigns that highlight natural radiance and healthy skin.
Production Type: Beauty Photography & Video, Skincare Campaign
-> If you’d like to be considered, please register here:
Important:
For any questions before registering, please email us directly at [email protected].
The story follows two individuals navigating their day - driving through scenic routes, exploring a modern city, and enjoying relaxed lifestyle moments that emphasize freedom, emotion, and connection.
The visual tone is cinematic yet intimate: natural light, elegant wardrobe styling, and subtle storytelling that balances aspirational visuals with real human warmth.
The production aims to represent diversity and contemporary elegance through genuine, relatable characters.
Project Type: Global automotive & lifestyle campaign
Usage: TV, Online, Digital, Social, and Print (Global)
Usage Duration: 2 years
Shoot Dates: Mid-January 2026
Prep/Fitting Day: 1 day prior to shoot
Shoot Duration: 2–3 days
-> If you’d like to be considered, please register here:
Important:
For any questions before registering, please email us directly at [email protected].
Casting Call for Male Surfer – Wellness Brand UGC Shoot
Job Description
Casting directors are looking for a male surfer to create user-generated content for a wellness shot brand. This remote, self-shot opportunity will feature natural, authentic beach footage that highlights the product in an active and relatable setting.
Job Responsibilities
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Capture high-quality vertical footage of yourself surfing and taking the wellness shot
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Follow a simple b-roll shot list provided by the production team
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Upload unedited, untrimmed footage to the provided folder by the deadline
Requirements
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Male surfers comfortable on camera
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Must be available for quick turnaround filming
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Surf footage or experience in a beach setting is a bonus
Compensation
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$300 flat rate (less than one hour of filming for active surfers)
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Rush booking for quick turnaround by the end of the week
Commercial Talent for National Tech/AI Campaign – Pull-Up Boy Role
Job Description
A high-profile commercial campaign for a major technology and artificial intelligence brand is now casting dynamic talent for a character-driven spot. This nationwide casting call seeks an expressive and charismatic actor to play the role of “Pull-Up Boy,” a young man on a journey of personal growth and confidence. The commercial will be shot in Los Angeles with travel and accommodations fully covered under union standards.
Job Responsibilities
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Portray a relatable, athletic character in a coming-of-age style campaign
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Take direction from a top-tier director on set
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Perform light physical activity such as doing or mimicking pull-ups
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Bring authenticity, vulnerability, and a sense of personal transformation to the role
Requirements
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Male, late teens to early 20s
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Must be over 18 years old
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All ethnicities and backgrounds encouraged
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Should appear athletic but not necessarily a trained athlete
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Must be available to travel and shoot during the designated production window
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Open to both SAG and non-SAG talent
Compensation
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Session fee paid per SAG Commercial Contract
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Travel and accommodations fully covered
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Exclusivity: Technology & AI category
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Usage includes digital and internet media worldwide (excluding print), for 1 year with optional extensions


