We are now expanding the Fussy family and are looking for a bright and passionate Social Media Lead to manage and grow our social channels.???? This is a super exciting opportunity to join a disruptive startup through an exciting period of growth and to build a community around the brand. The chosen candidate will work directly with the senior leadership team to drive the long term social and content strategy for fussy and execute upon this. ????????
Responsibilities ????
- To champion social media and communication across the business.
- To bring a growth mindset to building an engaged community around the brand: people within our target audience that share our values.
- Grow presence across different social media channels and expand focus from Instagram to other channels.
- Work with the senior leaders to set the overall content and social strategy.
- Creating, scheduling and publishing daily content across blog/editorial, user generated content, social media channels and email using our social and creative guidelines and templates.Â
- Creating a content calendar, more detailed channel plans and developing a plan for weekly customer newsletters and blogs.
- Being engaging, funny, responsive and of-the-moment to create viral and shareable moments.
- Using your platform knowledge and creative skills to create boundary-pushing, ATTENTION-GRABBING social content using the latest affordances on each channel.
- Bringing fussy’s product offering to life creatively to drive sales.
- Managing and promoting user generated content.
- Identify and work with journalists and writers to produce engaging blog content.
- Identity new and interesting ways to operate on social or new channels for example podcast or IG live.
- Assist when required with new product shoots, including writing creative briefs and contributing to storyboards and mood boards and any other logistical requirements.Â
- Explore influencer marketing and with Founders help to develop and execute our approach. This will include looking at which influencers to engage with analysing their engagement rates and competitor analysis.Â
- Manage customer advocacy programmes (for example VIP group on facebook)
- Explore partnership and collaborations opportunities within direct to consumer and sustainability sectors to grow brand presence.
- Be aware of the social and email performance and competitors to identify trends and optimise performance.
- Responding to any DMs quickly and calmly and carefully dealing with customer and tech issues, if needed.
- Report any customer service issues back .
- Report into against set KPIs.Â
Who you are ????
- You will love social and where it intersects. yYou will know your hashtags from your hashbrowns and your Gen Z’s from your Generation Alpha’s (we had to google that).
- A keen eye for all things design and branding.
- Experience within a similar role in social media
- Experience developing content for SEO.
- Superior grammar, splleing and copy skills.
- You should be invested in our mission: to banish single-use plastic and create a better planet for everybody. I mean who isn’t?
- Experience in coming up with creative concepts.
- Experience in working for a wellness, personal care or beauty brand is a bonus.
- Experience with direct to consumer brands and marketing is even better. Or maybe you have a passion for D2C and have one too many subscriptions.
- You will have a keen eye for detail, able to deliver regular weekly reports and updates, to a high standard. You need to know how to use a spreadsheet.
- You should be a self starter. You’re the sort of person that we can point in the right direction and you’re off!
- Strong copywriting skills.
- Ability to use Adobe suite such as photoshop or illustrator is a bonus. Or the willingness to learn.
- Be nice.
Who we are ????????
We’re on a mission to banish single-use plastic from the bathroom, with simple, effective and convenient personal care products that are backed by science not buzzwords. After launching as the highest ever grossing deodorant worldwide on Kickstarter, we launched our full ecommerce offering in June last year.
Since then Fussy has experienced 300% MoM growth, been named the UK’s Best Eco-Deodorant in Glamour Magazine, featured on This Morning and most mainstream media outlets, put in place the foundations of a world-class team of employees and advisors and have prevented over 10,000 years worth of deodorants from ending up in landfill.
We are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!
Other Details
Term: Permanent
Start date: Jan
Days/Week: 5 days per week (2 days in the office) and flex time
Probationary Period: 3 month
Holiday: 25 plus holiday, training days, mental health and charity days, flexible working.
Fussy
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