Description
Mediavine is seeking a dynamic Editorial Director to guide operations for our Owned & Operated (O&O) publications. We are looking for a seasoned editorial professional with a track record of leading teams in developing and executing content plans that drive traffic growth and a base of loyal readers. The ideal candidate will deftly leverage data driven insights, audience development expertise and tactics, AI-powered third-party tools, and a small but nimble team of editorial and audience professionals to take our group of niche sites to greater heights.
About Mediavine
Mediavine is a fast-growing advertising management company representing over 8,000 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.
Mission & Culture
We help content creators build sustainable businesses. From educational tools and innovative plugins to advertising technology that maximizes earnings without slowing down websites, our motivation is ensuring that brands and businesses grow in every respect.
We strive to build an inclusive and diverse team of highly talented individuals that reflects the industries we serve and the world we live in. We are committed to a culture in which everyone feels welcomed. We seek individuals who will challenge us to continuously evolve and make Mediavine the employer of choice for people of all backgrounds. We strongly encourage individuals from underrepresented groups in technology to apply for this position.
Diversity and inclusion aren’t just platitudes to us; we take them seriously. Have a look at our team and read through our blog posts to learn more about our values and to discover if Mediavine is the place for you!
Position Title & Overview
Reporting to the VP of Product Management, the Editorial Director will be accountable for growing traffic to Mediavine’s portfolio of owned and operated sites — The Hollywood Gossip, Food Fanatic, and TV Fanatic. They will manage a small team of editors, contract writers, and an in-house SEO analyst in developing and implementing detailed content plans and audience development strategies to dramatically grow our traffic and loyal base of readers — with an ultimate goal of being among the best in their niches.
You’ll also serve as one of the company’s public facing experts, working with the VP of Product Management to provide well-researched, sound guidance for content plans and audience growth to our thousands of publisher partners via blog posts, webinars, and other engagement opportunities.
Essential Responsibilities
- Accountable for the growth of traffic and email acquisition efforts across the O&O sites
- Accountable for working with O&O Editors to develop a repeatable content plan for both publishing new content and optimizing our large libraries of archival content to drive audience growth via search, social media, direct, and other channels
- Accountable for managing, training, and recruiting a team of editors and freelancers to support the content plan
- Partner with the SEO Analyst on developing a comprehensive SEO plan to provide ongoing keyword research to identify areas of traffic opportunity, gaps in our existing content strategies, and recommendations for technical optimization
- Partner with Mediavine Product Managers to implement new tests and features on O&O products
- Serve as a thought leader via blog posts and/or webinars
Requirements
Location
- Must currently live in the United States
You Have:
- 8+ years of relevant work leading Editorial and/or Audience Development operations for high-volume content publishers
- Expert level of experience driving audience on platforms including but not limited to Google, Facebook, Instagram, Apple, Twitter, Pinterest, and TikTok
- Expert level of experience developing sophisticated email newsletter strategies to acquire and retain users
- Expert verbal and written communication skills, able to clearly distill data, define objectives, build consensus, and implement processes among stakeholders with a wide level of industry and technical experience
- A high level of understanding and experience with the following:
- Publishing content (WordPress or other CMS, HTML, etc.)
- Keyword research tools (e.g., SEMrush, ScreamingFrog, Ahrefs, Surfer SEO, keywords everywhere, etc.)
- Social media management (Sprout, Echobox, etc.)
- Email service providers (Mailchimp, etc.)
- Content analysis (Google Analytics, Google Search Console, Parse.ly, etc.)
- Motivation and a hunger to learn, get your hands dirty, auditing, analyzing, strategizing, and optimizing
- A team player with a positive outlook, entrepreneurial spirit, and competitive fire to be among the industry’s best
- Possess an aptitude for thoroughly understanding user intent and experience
- Passion for your craft, with a voracious appetite to continue learning about the ever-evolving editorial and audience development landscape, challenging yourself and those around you
- A creative thinker with an ability to breakdown complex subjects in a compelling manor
- A detailed, patient teacher with a track record of growing their team’s knowledge and skill sets
Nice to Have:
- Experience driving audience for food, entertainment, TV, or other niche content sites
- Leveraging tools like Slack, Zapier, or API integrations to work more efficiently
Benefits
- Remote work environment
- Travel opportunities (remember those?!)
- Comprehensive benefits including 401k, Health, Dental, and Vision insurance
- Learning allowance
- Access to experienced engineers with direct mentorship opportunities
- Generous vacation/paid time off policies
- Additional perks such as home-office upgrades, tuition reimbursement, paid gym memberships and wellness retreats, upgraded flights, cool swag and more
- Company-matched charitable donations
Mediavine is an Equal Opportunity Employer
Mediavine
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