Our client, an international digital and integrated agency is looking for a Digital Media Director to serve as a key strategic lead in planning and developing performance digital media planning and optimization.
OVERVIEW
You know how to collaborate with internal teams and clients to create strategies to achieve client business objectives and KPIs through thoughtful media/marketing strategies. You will lead the media mix strategy and investment recommendations across paid media channels, including budget allocation, strategic framework, audience architecture, creative messaging and measurement plan. You will have full ownership of cross-channel media strategies across Paid Search, Paid Social, Programmatic (Display, Video, CTV, Audio, DOOH), tracking implementation, optimization and reporting.
As a digital media leader in our thriving office in western Canada, you will work within our integrated media team, overseeing digital media buyers and PPC specialists. In the role of a senior strategist, you will consult with clients, maintaining a strong knowledge of their business needs and objectives, and developing innovative and effective digital paid media strategies and plans. You’ll also oversee and assist with execution of media plans, analysis and reporting.
This company fully believes in the power of creativity to touch hearts, change minds and transform business. If this sounds like the kind of magic you want to be a part of on a daily basis, then you are the right fit.
The working model will be hybrid, and the expected on-site attendance is twice a week to maintain the company culture and ignite collaboration. To support your mandate, you’ll report to the VP, Media and manage 5 specialists.
Come work with an amazing team passionate about doing great work for great clients. You’ll build an impressive portfolio of regional and national clients, and you’ll do it surrounded by some of the best people and brightest minds in the biz. Perks include professional development opportunities, competitive benefits including a creativity/fitness allowance, hybrid work model, and a great culture.
ROLE RESPONSIBILITIES
● Demonstrated ability to deliver impactful, large-scale regional and national digital media strategies
● Deep knowledge of paid media platforms and technology including Facebook, Google, Bing, Twitter, LinkedIn, various DSPs and ad servers
● A digital thought leader with a passion to inspire and inform
● Determined to validate data and prove out CPA and ROI, experience with attribution and ROAS analysis
● Analytical ability to extract insights from data and relate the “story” back to client’s business goals
● Excellent presentation, communication and interpersonal skills
● Proven ability to manage a fast-paced, fluctuating workload, while mentoring and supporting team members
● Experience with any of the following a plus: e-commerce, marketing automation solutions, DMPs
WHAT YOU BRING
● 7-10 years of experience working in paid media advertising comprising media activation with multi-channel experience preferred: (search, social, programmatic (display, video, CTV/OTT, audio)
● Extensive experience developing, optimizing, analyzing and reporting on media campaigns across brand and performance objectives
● Experience leading cross-channel client engagements with minimal oversight
● Experience working closely with a given client’s additional agency partners on integrated strategy, planning, and measurement
● Entrepreneurial and you know how to manage volatile demand
● Driven to keep improving their expertise and learn new skills and platforms
● Ability to diagnose, improve, and implement a better process
● Curious problem-solver on the look for consumer/product/business contexts to empower media insights
● Experience working with analytics teams on granular program tracking and performance dashboard creation (Google Data Studio)
● Effective time management and project management skills
● Bachelor’s degree in marketing, communications, or related field
● Excellent oral and written communication skills
BENEFITS
● Competitive base salary
● Health and dental benefits
● Short and long-term disability
● $500 creativity allowance
● Professional development opportunities
● RRSP matching up to $2,000 per year
● Generous paid time-off policy
- base 2 weeks of paid vacation
- additional 10 days
- stat long weekends
- business closure between Christmas and New Year
- one paid volunteering day
Contact [email protected] for more information and to apply.
Ari Agency Digital Recruitment & Executive Search
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