Growth Product Manager

If you’re a seasoned product and user experience expert who loves creating exceptional experiences and wants to help change the world, we want to meet you!

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning kids app, Pok Pok Playroom. We design educational, digital toys that empower kids to think outside the box, dream big and experiment freely. We believe in making digital play as accessible, creative and educational as the toys we grew up playing with on the floors of our playrooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We encourage people of all races, religions, genders, abilities and sexual orientations to apply. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team.

About the Role

The Product Manager will play an essential role in the growth and success of our company. You will work closely with our development and marketing teams to build and implement growth experiments in our apps to solve highly valuable design challenges that will impact our future as one of the most innovative, powerful brands in digital play and education.

We’re looking for someone who is motivated by our mission, is ready to work hard and is eager to affect positive change in our world, one young mind at a time. If you like thinking outside the box, solving unique design and technical problems and iterating your way through challenges, keep reading!

This is a Toronto-based position with the flexibility to work from home and/or remotely as preferred. Candidates must live in Ontario and be able to legally work in Canada.

Responsibilities

• Plan and oversee the development of experiments to optimize user experience, growth, engagement and retention for our iOS subscription app
• Collaborate closely with designers and developers to build effective and well-researched prototypes for MVPs that will move our KPIs
• Ideate and implement A/B testing and multivariable testing. Analyze the results, communicate them to the team and execute next steps
• Track all data associated with the product’s performance closely and make sure analytics dashboards and spreadsheets are accurate
• Assess value and prioritize experiments to maximize growth while keeping alignment with product and company strategies
• Collaborate with internal and external stakeholders to build the product backlog
• Lead the planning of product release plans and set the expectation for delivery of new functionalities
• Analyze competitive activity, industry trends, brainstorm with our internal team and communicate with customers in order to recommend potential new product upgrades

You Have

• 3+ years of experience in a product management role for a mobile app
• A data-driven approach where research and analytics inform all product strategy and user experience
• A strong understanding of our users’ needs (parents) with the ability to advocate for them at all stages while balancing business goals
• An eye for beautiful, high-performing user experience design
• A track record of effective CRO grounded in user experience and analytics
• Experience using product analytics platforms such as Amplitude or Mixpanel
• A strong level of technical understanding and are comfortable liaising with developers and software engineers
• Great knowledge of Agile methodology and Scrum framework
• Exceptional communication skills in all areas, including strong interpersonal communication, writing and editing skills
• A willingness to go the extra mile, taking on any challenges that arise
• A knack for self-starting, are confident in your abilities and don’t require micromanagement to work effectively
• Superb organization and attention to detail

Additional skills that will be very useful on the job:

• A deep understanding of SaaS business metrics and growth drivers
• Experience with user experience design (UX)
• Knowledge of kids apps and/or experience creating products for parents
• Experience designing high-converting onboardings and paywalls for mobile apps

More About Us

We’re a small team of passionate, experienced creators based in Toronto. We love dogs, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we’re watching right now and playing with old toys. We’re from all walks of life and are convinced that’s our secret sauce. We’re a female-founded company, too!

A few more awesome things about this role:

• You’ll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on
• Work remotely or from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station
• Enjoy flexible working hours and arrangements, including working remotely
• We offer 5 weeks of paid vacation, because life outside of work matters!
• Competitive compensation including employee stock options
• We love field trips and like to go playtest with kids in our community, go on fact-finding trips for toy research, and learn about cool stuff at science centres, museums and toy stores. We have no fun at all.

Our Hiring Process

Tell us why you think this role is a good fit for you. Send your resume, cover letter and portfolio (if applicable) to our team at [email protected] and share something interesting about yourself that we can’t find on your resume.

If we’re interested in moving forward, you’ll get a very enthusiastic message from us to invite you to meet our team and chat more.

Pok Pok