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The Role

Smorgasburg’s Social Media Manager is responsible for leading the development and execution of strategies to promote and enhance the company’s events, vendors, and ideals.

The responsibilities include: developing and implementing a long-term plan to grow the markets’ in-person audiences and digital following; balancing consistency and individuality across the company’s social-media presence, including oversight of in-house and consulting teams; injecting the 15-year-old brand with new, creative energy via partnerships, events, audience engagement, and media. The team member will also be responsible for tracking and analyzing the effectiveness of marketing campaigns, and for making data-driven decisions to optimize future campaigns. This candidate will capture and create all content for Smorgasburg Miami’s instagram.

The team member will work closely with the leadership of Smorgasburg in New York. Our team of about 4 is motivated, inclusive, and efficient—and welcoming!—and in this role this person is invested with high-level authority to make key decisions, guide the brand, and provide leadership. Ideally the candidate possesses experience managing a team and devising a vision, and also has an existing network of professional contacts in but not limited to promotion, design, community, food, and production.

In order to achieve success in this role, this person should have a deep understanding of the food and events industries, and should be well-versed in traditional and digital-marketing techniques. They should be an excellent communicator and team leader, with the ability to motivate and manage a team.

Above all, a familiarity with—and passion for!—Smorgasburg is crucial for any potential candidate. The opportunity to contribute meaningfully to our global brand’s growth and success in the food and community space is rare at our organization, and the chances for learning and leadership are limitless for the right candidate.

The position will report to Smorgasburg Miami CEO Gaston Becherano. The candidate will work in Miami.

We highly value a diversity of voices on our team, and strongly encourage people of any and every identity to consider joining us.

Responsibilities

  1. Develop and implement a comprehensive marketing strategy that aligns with Smorgasburg’s overall business goals and objectives.
  2. Manage the marketing budget and allocate resources effectively to achieve desired results.
  3. Develop relationships with community partners and chefs to create collaborative themed events and moments at Smorgasburg.
  4. Manage our social media agency and/or social media managers to ensure growth of our digital marketing channels.
  5. Monitor and analyze the effectiveness of marketing efforts using metrics and data, and adjust strategies as needed.
  6. Stay up-to-date with industry trends and developments, and identify opportunities for innovation and growth.
  7. Coordinate messaging with sponsors and brands to maximize partnership impact.
  8. Strengthen our press-outreach strategy and grow our media contacts.
  9. Attend select in-person events in a leadership role.

Qualifications

  • 3+ years leading a marketing department/team
  • 3+ years maintaining and managing a social media page.
  • Passion for street food—and Smorgasburg!
  • Proficiency with Squarespace, Instagram, TikTok, CRM, audience metrics and data collection
  • Experience building a brand community
  • Excellent writing skills
  • A desire to learn from and educate your colleagues

About Smorgasburg

Smorgasburg is the largest weekly open-air food market in America, attracting thousands of people each weekend to Brooklyn, Manhattan, Jersey City, Los Angeles, Miami, and Toronto to eat from dozens of local vendors. It launched May 21, 2011, as a spinoff of Brooklyn Flea (founded in 2008), and has since launched hundreds of small businesses and attracted millions of visitors. The New York Times dubbed Smorgasburg “The Woodstock of Eating.”

Smorgasburg expanded in June 2016 with a Sunday market for 70 vendors in downtown Los Angeles that attracts 10,000 people weekly. In 2019 a Friday market at the Oculus at the World Trade Center opened, followed in May 2021 by a weekly Saturday market alongside a 7-day Smorgasbar beer garden on the Jersey City waterfront. In March 2022, Smorgasburg Miami opened in Wynwood, attracting 5-10,000 people on Saturdays and Sundays. In July 2022, Smorgasburg Toronto opened on the waterfront attracting 15,000 people on Saturdays. Smorgasburg also operates pop-ups in Osaka, Japan, and Sao Paulo, Brazil.

Smorgasburg Miami

Social Media Coordinator

 

Do you know what it takes to turn online followers into an online community? Essick Air Products is looking for a social media coordinator to manage the social media accounts for our four brands across multiple platforms.

You should have a strong command of social media best practices and trends, and be able to use these to grow our followers, engage and retain them, and convert them into customers…as well as a brand community of raving fans.

Responsibilities include:

·       Plan, manage, and work with the team to create the social media content for each of our four brands: AIRCARE, MasterCool, Champion Coolers, and Essick Air.

·       Create shareable content that is appropriate for each brand and its specific social media platforms.

·       Monitor and engage in online discussions about our products, company, industry, and competitors.

·       Use your knowledge of each social media platform’s unique trends to develop strategies to grow our audiences.

·       Direct social media promotions and work with our influencers to ensure our campaigns run correctly and track their success.

·       Constantly track, analyze, and share insights on our social media initiatives.

·       Work with our marketing team to help create and distribute other content like blogs, digital ads, search keywords, and other marketing efforts, as needed.

 

Requirements:

·       BA/BS degree or equivalent work experience (minimum five years).

·       A strong command of each social network and its best practices.

·       Top-notch communicator with a strong command of proper spelling and grammar. Familiarity with the Associated Press Stylebook will be helpful but is not required.

·       A basic understanding of attractive photography and video.

·       A creative thinker who works well alone and with the team.

·       Proficiency in Microsoft Office and social media software (like Hootsuite). Knowledge of the Adobe Creative Suite is a plus!

·       Excellent time management with the ability to multitask, meet deadlines, and stay on brand.

·       Ability to stand for several hours during video shoots. Ability to lift up to 30 pounds.

 

If this sounds like you, then we want to meet you. Please respond with your resume and links to your portfolio.

This is an entry-level position that reports to our Marketing and Customer Experience Manager. The position is on-site (not remote), and some travel is occasionally required. This position pays $32,500 – $37,500 DOE annually and offers medical, dental, and vision insurance, 401k, and paid holidays.

Essick Air Products

$$$

Job Purpose

The Social Media Manager is responsible for representing Coen Markets across all social channels as the voice of the brand through creative content and customer engagement. This person will provide expertise and original content to enhance online presence in all aspects of social media, social engagements, and public relations management on all marketing platforms. The candidate will create and manage our company image in a cohesive way to achieve our marketing goals, ensuring high levels of web traffic and customer engagement, and ultimately brand loyalty.

Guiding Principles

It is Coen’s mission to impress and satisfy our customers and clients with every visit and make their lives simpler. We seek to accomplish this mission through the following seven Core Principles.

  • Do the right thing, right now, every time
  • Embrace change
  • Communicate with transparency
  • Respect and value guests and team members
  • Treat our vendors as partners
  • Have a passion for winning
  • Commit to making a positive impact on the community

Responsibilities & Essential Functions

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community involvement.
  • Create social content to build a consistent brand voice and grow social media following and engagement.
  • Work with Creative Marketing Director to develop and implement strategic social campaigns.
  • Develop strategies to increase brand awareness, drive consumer traffic, increase sales and build customer loyalty through a variety of organic advertising across all major social platforms.
  • Collaborate with other departments (including field work) to manage reputation, identify key players and coordinate actions to create content and tell compelling stories.
  • Reputation management across all social platforms.
  • Ensure all store location information, such as hours and amenities, are up to date throughout all media sites.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Staying up to date with social media marketing trends.
  • Create and maintain a social media content calendar that covers all facets of our business including fresh food options and C-store deals
  • Help to create lifecycle marketing communication plans via our CRM
  • Assist in customer management / reputation requests via our app, web, and business listings
  • Other duties as assigned

Education, Experience And Skill Requirements

  • BS in Communications, Marketing/Advertising, New Media (or related) preferred
  • 3+ years of proven Social Media experience.
  • Excellent written communication skills and design knowledge.
  • The ability to create a range of content, including videos and images.
  • Strong knowledge of SEO, KPI, and advertising analytics.
  • Self-starter, excellent multitasking and organizational ability.
  • Good interpersonal skills, relationship and team building.
  • Proficiency with Adobe Creative Suite products is a plus.
  • Local Pittsburgh sports knowledge is a plus.

Coen Markets

$$$

We are seeking a full-time Social Media Manager to help administer our social media accounts. The Social Media Manager will work in close conjunction with our Community Development Manager and will be responsible for working with our established posting cadence for Twitter and Instagram, as well as working to expand campaigns for new marketing initiatives and platforms.

 

Responsibilities will include writing captions, posting content, social media interactivity, and using social media management tools, as well as developing new campaigns, real time coverage, event coverage, and expansion to new platforms where/when applicable.

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. 

 

Responsibilities

  • Develop social media strategy
  • Create original content
  • Provide data analysis and metric reporting for clients

Qualifications

  • Proficiency in many social media platforms
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Highly organized with an absolute awareness of and attention to details

EndSun

Facial plastic surgery clinic seeks a full-time Social Media Coordinator. This person will manage all social media sites for the company including our 3 Instagram and Facebook accounts and TikTok account. This individual will be responsible for filming, editing photos and video, writing content, engaging other accounts, and answering DM inquiries. This person will grow and expand the company’s social media presence into new social media platforms while also increasing presence on existing platforms.

The applicant must possess the ability and willingness to learn new concepts that align with the practice’s philosophies, policies, and procedures. This practice is very customer-service oriented and requires pleasant communication with patients and staff with a consistently positive demeanor. The applicant must be able to multi-task, be detailed oriented, and experienced with marketing.

Duties and responsibilities of the position include:

  • Content creation and management – Photography and video editing skills are a MUST
  • Be able to take before-and-after photos
  • Canva experience or Graphic Design
  • Obtain documentation of patient photo consents to use for marketing
  • Management of digital asset workflow including backup and organization
  • Set up daily tasks and activity for all social media outlets
  • Keep up to date with the latest trends in aesthetics
  • Responds to posts and comments in a timely and professional manner
  • Perform quality work within deadlines with or without direct supervision
  • Development of brand awareness and online reputation
  • Planning and goal setting
  • Connecting with future and current customers
  • Deliver monthly reports and statistics for each account
  • Help with administrative duties such as answering phones, emails, and filing patient paperwork.

Qualifications and skills we are looking for:

  • Highly creative self-starter who is comfortable with both taking initiative and working in collaboration
  • Detail oriented with strong written and verbal communication skills
  • A “can do” attitude
  • Excellent organization and time management skills
  • Always strives to learn and improve skills and strategies
  • Able to multi-task and juggle between multiple accounts
  • Gets along with coworkers and acts as a team player
  • Handle stressful and busy periods with grace and ease.
  • Aesthetics experience (plastics or dermatology) is a big plus!
  • Bachelor’s degree (degree in marketing strongly preferred)

As a busy growing practice, we value cross-training and teamwork. We also value a willingness to “pitch in” where needed and the ability to be familiar with other functions of the practice. There will be a training period to set goals and expectations and acclimate to the office environment. We have excellent resources and friendly staff for training and support. We are looking for someone long-term, who seeks a career in aesthetic services, and has a willingness to grow with the practice.

Benefits we offer:

  • Paid time off
  • Health insurance
  • 6 paid holidays
  • Fun team building activities and outings
  • Employee discounts on aesthetics services and products
  • 401K

** To be considered for this position we require examples of past work in marketing campaigns or successful SM accounts. Please provide links/ examples with your application.

Kalos Facial Plastic and Reconstructive Surgery

WHAT WE BELIEVE

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.

WHO WE ARE

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;

We embrace our differences and we share our likenesses.

Some of What’s in it for You!

  • New and freshly renovated offices, designed and built to the LEED Silver environmental standard
  • Sit-Stand Desks for all
  • Summer Fridays
  • Paid Personal Days
  • Employee Loyalty Reward Program
  • Generous welcome gift
  • Company events

As the Social Media Manager, with proven experience in scaling social platforms and growing digital communities, you will be responsible for the development, implementation and management of seasonal and evergreen social strategies, playing a leading role in developing the brand’s voice across all social platforms. You will collaborate closely with the Brand/Creative and digital marketing teams to translate branded storytelling into commercial outcomes.

Some of What You’ll Do:

  • Develop organic content strategy and calendars for social media channels including but not limited to Instagram, TikTok, YouTube, Facebook and Pinterest
  • Plan, schedule and monitor implementation of social content calendars, aligning with all other communications channels
  • Develop strategies to build our passionate audience and drive engagement by leveraging existing and developing new brand connections, in partnership with our VIP & Influencer Manager
  • Partner with Digital Marketing, Retail Marketing & Trade Marketing teams to developed tailored social strategies to drive new customer acquisition for ecommerce, retail stores and wholesale partners
  • Brief organic boosting strategy to our digital agency, supporting brand and product priorities as set by global marketing strategy
  • Lead day-to-day community management and social listening, developing systems for monitoring comments, engaging with brand and category mentions and jumping on trending conversations.
  • Partner with Director, Global Marketing to develop creative briefs for social content based on insights and trends
  • Own implementation of real time social coverage for key brand moments such as events, activations and sponsorships, partnering with Creative to minimize any delays
  • Partner with international teams to localize global strategy to regional platforms such as WeChat, Line etc.
  • Develop a system of reporting to measure impact throughout the marketing funnel, presenting weekly to senior leadership
  • Be the one in the know, advocating amongst the team for emerging platforms, trending content and innovative strategies
  • Establish key relationships with social platforms to be first to know about best practices and new opportunities

Some of What You’ll Need:

  • 3-5 years experience social media experience within the premium consumer goods space, either in house or agency-side
  • Proven experience building both organic and paid social campaigns with measurable outcomes
  • Knowledge of key social tools and able to make recommendations to build out our stack

Some of Who You Are:

  • An eye for creative content and on premium brand execution
  • Analytical thinking skills, able to interpret data to make informed recommendations.
  • Ability to move fast and manage multiple projects simultaneously
  • Exceptional communication and collaboration skills
  • Passionate about all things social

Moose Knuckles Canada

Job Description:

The Social Media Coordinator is a pivotal role within the marketing or communications team, responsible for managing and executing social media strategies to enhance brand visibility, engage audiences, and drive meaningful interactions. This role requires creativity, strong communication skills, and a solid understanding of various social media platforms.

Responsibilities:

Content Creation:

  • Develop engaging, creative, and relevant content for social media platforms, including text, images, videos, and graphics.
  • Collaborate with graphic designers, photographers, and videographers to create visually appealing content.

Platform Management:

  • Manage and update various social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and others, ensuring consistent branding and messaging.
  • Schedule and publish posts using social media management tools.
  • Monitor social media trends, algorithm changes, and emerging platforms to stay current.

Audience Engagement:

  • Respond to comments, messages, and mentions across social media platforms in a timely and authentic manner.
  • Foster meaningful interactions with followers and create a sense of community.

Analytics and Reporting:

  • Track, analyze, and report on social media metrics and key performance indicators (KPIs).
  • Use data insights to refine social media strategies and content approaches.

Campaign Execution:

  • Support the planning and execution of social media campaigns, contests, and promotions to achieve marketing goals.
  • Monitor and optimize campaign performance to maximize engagement and reach.

Influencer and Partnership Collaboration:

  • Identify and collaborate with influencers, brand advocates, and relevant partners to expand reach and drive engagement.
  • Coordinate and manage influencer campaigns and partnerships.

Social Media Trends:

  • Stay updated on the latest social media trends, features, and best practices to incorporate into strategies.
  • Research industry trends and competitor activities to identify opportunities.

Branding and Messaging:

  • Ensure consistent brand messaging and tone across all social media channels.
  • Uphold the organization’s values and identity in all online interactions.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
  • Proven experience in social media management, digital marketing, or related roles.
  • Proficiency in using social media platforms and management tools (e.g., Hootsuite, Buffer).
  • Excellent written and verbal communication skills.
  • Creative thinking and an eye for design aesthetics.
  • Strong understanding of social media trends, algorithms, and best practices.
  • Analytical skills with the ability to interpret data and metrics.
  • Basic graphic design skills (Adobe Creative Suite or similar tools are a plus).
  • Ability to work independently and collaboratively within a team.
  • Detail-oriented and well-organized.
  • Ability to handle multiple tasks and prioritize effectively.

Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.

Ascendo Resources

ROLE: SOCIAL MEDIA MANAGER

TEAM: THE KITCHEN

LOCATION: CHICAGO

ABOUT THE KITCHEN NA

The Kitchen is the in-house agency at Kraft Heinz, bringing together a range of disciplines and capabilities. It’s an agile team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas, with a focus on digital and social media.

This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.

OVERVIEW

As a Social Media Manager in The Kitchen, you are a platform expert: you use your knowledge of social media, and the audiences that engage with content online to ensure that our brands create work for the right channels and platforms, and at the right moments. You ensure that work is inspired by, and made for the right audiences, and you listen to the conversations online to help inform the work that we do. Every day, you keep your finger on the pulse of online conversations to identify reactive social opportunities that fit each brand’s values and personality. You understand each brand’s seasonality and passion points to make recommendations for proactive social content. You work with the team’s Social Media Strategist to ensure that we have well thought out purpose, strategy, and tone, for our social media presence.

Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.

PRIMARY RESPONSIBILITIES

  • SOCIAL STRATEGY: Create briefs/Content kick-off documents in partnership with strategy, media and creative partners

  • SOCIAL PLAYBOOK OWNERSHIP: Collaborate in the creation of and own the day to day use and refinement of your brand’s social playbook.

  • SOCIAL PLANNING: Create and maintain social media content calendars based on your brand’s relevant passion points and cultural moments.

  • DEPLOYMENT: Upload legal-approved content to social channels and/or support content trafficking process.

  • COMMUNITY MANAGEMENT: Work with the social copywriter to oversee the brand’s social channels for strategic communications opportunities, and reviews inbound comments, questions and risks.

  • SOCIAL INSIGHTS: Complete social media audits and competitive reports to help our brands stay ahead of our competitors .

  • MEDIA INTEGRATION: Work with our media partners (P57) to own the paid-media relationship for your brand(s). Recommend media optimizations (in partnership with P57) as necessary, synthesize media data into actionable insights for future briefings.

  • SOCIAL MEDIA EXPERTISE: You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms, trends, and memes. You will collaborate with creative to ensure creative product is best in class, on brief and platform appropriate.

  • REPORTING: Collaborate with insights partner to create insightful and actionable social.

QUALIFICATIONS

  • 2+ years of experience in a community management, social strategy, or creative department in a related role.

  • A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand.

  • A university or college diploma in marketing, advertising, or a related field is preferred.

  • A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy online.

  • Proficient in creating presentations (PowerPoint or Keynote).

  • Experience with one or more insights tools and services.

  • Social listening experience is an asset.

  • A love and deep understanding of social culture, memes, and trends.

  • Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required.

  • Excellent presentations skills and communication skills in a group environment.

  • A passion for food and food marketing

  • A desire to do award-winning, internationally recognized work

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

The Kitchen North America

**This role is for Denver-based candidates only, please** ~ J. Wade Public Relations is a boutique lifestyle PR and social media firm with a coveted portfolio of top hotel, restaurant, design, real estate, and fitness clients, including Populus (the country’s first carbon positive hotel opening in Denver in spring 2024), 1 Hotel San Francisco, Turks and Caicos Islands Tourist Board, Four Seasons Resort Napa Valley, Four Seasons Hotel Embarcadero, Jordan Winery, Jay Jeffers, Celebrity Chef Michael Mina, Garza Blanca Resorts & Spas in Mexico, Les Bordes Estate in France’s Loire Valley, Urban Villages, Yonder Escalante, Tony’s Pizza, and more. 

 

We are currently seeking an experienced Denver-based social media manager to join our tight-knit team of seasoned specialists. The ideal candidate has 2 – 5 years of social media experience, is highly organized, collaborative, creative, and has a positive can-do attitude. This position reports to our Director of Digital Strategy.

 

The social media manager’s responsibilities will include:

  • Assist to develop social media strategies for a variety of clients across Instagram, Facebook, and LinkedIn
  • Act as a day-to-day lead for clients, including account management and responses to timely requests
  • Develop social media content calendars
  • Develop and edit Instagram Stories and Reels
  • Schedule approved content across platforms
  • Help to manage photo shoots including shot list development, scheduling, and final photo selections
  • Oversee community management (monitoring and responding to comments and DMs)
  • Influencer relations, including research, outreach, contracts and briefs
  • Assist with paid social media campaigns
  • Assist with monthly social media reports
  • Monitor social media trends and staying abreast of new platforms and best practices
  • Support with managing junior team members

 

Required Qualifications:

  • 2-5 years of work experience with social media content creation
  • Strong understanding of the social media landscape, including Facebook, Instagram, TikTok, etc.
  • Experience creating compelling social media content
  • Excellent writing, storytelling and communication skills
  • Understanding of marketing principles and social media analytics
  • Working knowledge of content creation, reporting, and scheduling tools like Sprout Social, Later, Canva, etc.
  • Highly organized and able to simultaneously manage multiple projects
  • Works well in a collaborative team environment
  • Ideally, this candidate has some photography skills / experience as well

 

Great corporate culture with many perks that ensure we stay connected while we maintain a hybrid schedule, including quarterly get-togethers, office closure between Christmas and New Year’s, and summer Fridays. This position is based in Denver, where the team meets 1-2 times each week to work together from Clayton Club, combined with a work from home schedule.

 

Competitive benefits package with competitive base salary commensurate with experience, year-end bonus, 401(k) with employer match, and full health care benefits. J. Wade PR also provides ample opportunities for learning and career growth.

 

Learn more about the agency and our client roster by visiting www.jwadepr.com and follow us on Instagram at @jwadepr.

J. Wade Public Relations

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? Do you love keeping up with the latest social media trends & creating content of your own? If so, we’d love to hear from you!

Director of Social Media

We’re seeking a strategic, innovative, growth-minded Social Media Director to oversee organic social strategy and operations. This person will be responsible for executing a 360 social strategy across all organic social media channels. Key responsibilities include managing the content calendar, developing 360 social support plans for launches/activations, measuring success by regularly analyzing KPI metrics, building brand advocacy through community management and mentoring a team. This role will work cross-functionally with brand, PR, influencer, events & marketing teams, & report directly to the Executive Director of Digital Marketing. Our ideal candidate is a strong leader who has demonstrated success building social strategy within the retail space, is beauty-obsessed and can reach deadlines in a fast-paced environment.

Responsibilities:

  • Manage and lead the social team, developing internal talent by working with them to set and implement vision, strategy, and best practices to drive growth, engagement, and brand perception across all social platforms.
  • Drive significant growth and engagement across platforms, hitting goals and KPI
  • Analyze social data, prepare reports and insights, and optimize strategy based on results
  • Identify whitespace opportunities to elevate strategy & define distinct roles for content on each social platform to build brand equity
  • Oversee brand community engagement across channels on Sprout Social with goals of 100% response rate and response time under 48hrs.
  • Oversee the development of social calendar across all organic social channels – including support for new launches & promotions
  • Review & approve produced social content (with an emphasis on IG stories & Reels) – must be able to provide clear feedback & edits.
  • Collaborate with Digital Marketing team on paid social strategy & execution
  • Partner closely with the creative team for best-in-class assets to support social holidays & new launches
  • Collaborate closely with cross-functioning teams (Digital Marketing, Digital Merchandising, Sales & Creative) for ongoing social support for retailers & tarte.com
  • Keep your finger on the pulse of social trends and happenings, Gen Z culture, new social platforms, and the competitive landscape

Requirements:

  • Bachelor’s degree
  • 8-10+ years’ relevant experience leading social media for a DTC retailer
  • In-depth understanding of social media platforms (specifically Tik Tok and Instagram) from both a paid & organic perspective
  • Demonstrated history of hitting and surpassing social media growth goals
  • Self-starter with the ability to prioritize in a fast-paced environment & meet changing deadlines on multiple projects
  • Comfort functioning in an entrepreneurial environment and creating new processes, programs, and initiatives from scratch
  • Strong problem-solving & troubleshooting skills
  • Excellent verbal communication & writing skills
  • Works well under pressure & has a flexible & positive attitude
  • Attention to detail & ability to multitask
  • Up-to-date on relevant cultural events
  • Passionate about beauty and leading a team
  • Ability to be flexible – social media happens in real time!

Our Perks:

  • Salary range: $130,000-170,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
  • Medical, dental, vision, 401k plan & access to health and wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
  • Hybrid work policy
  • Gratis, employee discount on tarte.com, team give-back initiatives
  • Friendly, fun, creative & collaborative work environment

Tarte is an equal opportunity employer.

Tarte Cosmetics

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