Zimmerman Advertising

This position is onsite, based in our Fort Lauderdale, FL office.

Overall Objective

To successfully create high-quality and effective advertising for agency clients. The Art Director transforms compelling and imaginative concepts into visual reality. The Art Director designs according to our brand identity and business objectives. As an Art Director, you are equally meticulous when it comes to effective written communication. You value the importance in a Copywriter and understand the importance of that partnership to find inspiration and deliver innovation.

Responsibilities:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes the initiative.
• You understand marketing fundamentals and can explain the difference between brand and creative strategy
• Produce exceptional work for clients, both creatively and effectively, in multiple media types including, but not limited to TV, Radio, print, digital, outdoor, and collateral.
• Provide conceptual designs and possess the capability to flesh them out with the execution of Social, HTML5 AS and Dynamic Ads.
• Partner with senior creative staff to concept and solve client projects.
• Help the agency win new business through bold, innovative work as effective presentations.
• Create compelling art that activates consumers to shop and ultimately purchase the clients’ offerings.
• Maintain best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, job slugs, and more.
• Maintain client brand guidelines and design standards.
• Manage multiple projects simultaneously while meeting mutually agreed deadlines.
• Maintain important relationships with internal department colleagues and clients to help the agency maintain value and respect.
• Help the agency develop strong relationships in the advertising and marketing community to aid in the recruitment of top talent.
• Possess a positive attitude when working with colleagues, associates, and clients. Be solutions-oriented and supportive in finding solutions to unexpected challenges.

Requirements:

• Bachelor’s degree required and/or 5+ years of experience with an advertising or design company, with previous experience in a high-volume Advertising/Marketing environment.
• A strong portfolio that demonstrates originality, innovation, problem-solving, and personal expression.
• Your work examples must prove you’ve solved business problems. (While we expect you to make beautiful things – your work must be effective at selling a client’s products.)
• You are proficient in Photoshop, InDesign and Illustrator for sure. Flash, HTML/CSS, JAVA a plus but not necessary.
• Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and address problems, meet deadlines, and stay within budget.
• Strong interpersonal skills; a team player, positive, persuasive negotiator and innovative thinker.
• Highly motivated and a high level of initiative; ability to work independently, to support the agency’s creative goals and the client’s business objectives.

Zimmerman Advertising

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, “well rounded”.

You’ve asked yourself, “Why did I get that ad?”. You’re curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar. You’re a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Requirements:

• Bachelor’s degree in related field or equivalent work experience
• Internship in a full service agency in the area of interactive marketing preferred
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full service agency is highly desirable

The responsibilities are many, various, and not limited to those written in this document

Zimmerman Advertising