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Company Overview:
Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years’ experience in the vast fragrance, beauty and wellness space, delivering paramount creative capabilities, category management and logistical excellence. Each year we bring hundreds of innovative, profitable products to market with our diverse retail and brand global partners including Sephora, Target, Ulta, Lake & Skye, Undone Beauty, American Eagle, Urban Outfitters, and Marks & Spencer among others.
Our unmatched infrastructure allows us to craft and execute data-driven strategies as unique as each client, providing in-house services within ideation, global operations, retail and brand strategy, brand marketing, data intelligence, e-commerce and funding and portfolio management. Our team of in-house experts are extensions of our retail and brand partners, navigating the ever-evolving industry as one.
In addition to headquarters in New York and Chicago, our elite team of 80 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.
Create opportunity. Produce excellence. Scale smart. Design the future.
Position Overview:
We are seeking a visionary Art Director to lead the creative expression of one of our premier fragrance brands. In this role, you will oversee a few members of the creative team and collaborate closely with brand managers to develop 360 marketing content that resonates with our target audience. You will be the driving force in bringing the brand’s unique voice and visual expression to life across all consumer touchpoints. Your work will be instrumental in crafting dynamic, results-driven creative that aligns with marketing metrics and enhances consumer engagement.
Key Responsibilities:
- Collaborate with the Creative Director to define and drive the creative vision for the brand, ensuring a distinctive and proprietary brand presence.
- Develop and execute integrated marketing content strategies across digital, print, and social media platforms, in close partnership with the brand and marketing teams, ensuring a cohesive brand representation across all consumer touchpoints.
- Create impactful content that aligns with defined marketing goals, utilizing measurable marketing insights to inform strategic decisions.
- Gain a comprehensive understanding of the target audience to inform and adapt creative strategies that resonate deeply with consumers.
- Foster and maintain a streamlined and effective creative process across brand, marketing, and creative functions, ensuring seamless project development and execution.
- Direct and oversee photoshoots from conception to execution and post-production, adhering to the brand’s aesthetic and messaging while managing budgets and external resources.
- Optimize photoshoot and post-production expenditures, ensuring efficient use of resources, including the management of freelance talent such as designers, art directors, editors, stylists, and re-touchers.
- Lead and nurture junior creative staff, guiding their development and upholding exceptional standards of creative excellence.
- Mentor and impart industry knowledge to junior team members, promoting a culture of continuous learning and professional growth.
- Maintain organized file management and version history on the company’s server and cloud server spaces.
- Provide regular contributions to the wider creative strategy of Tru Fragrance + Beauty, reporting directly to the Creative Director.
Qualifications:
- Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field; advanced degree is a plus.
- A minimum of 5 years of relevant experience in art direction, preferably in the fragrance or beauty industry.
- Proven ability to lead a creative team and collaborate with cross-functional departments.
- Strong portfolio showcasing expertise in developing 360 marketing campaigns.
- Exceptional organizational skills and proficiency in managing complex projects and budgets.
- Adept at interpreting marketing analytics and translating them into impactful creative strategies.
- Strong communication skills, capable of presenting ideas and directions clearly and persuasively.
- Proficiency with current design software and technologies.
- Passion for staying abreast of trends in beauty, fashion, and marketing.
Tru Fragrance & Beauty