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About the Company
LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.
About the Role
The Sr. Art Director for LG H&H will be responsible for managing our creative point of view across product and marketing efforts for the LG Beauty portfolio of brands. They will lead a team of thinkers and doers to deliver high-quality creative solutions efficiently while working with multiple cross-functional partners. The ideal candidate will have a natural eye for design, be an idea bank, and be able to connect with a wide range of audiences.
We’re looking for someone who’s obsessed with growing awareness of brands through experimenting with new tactics and strategies, grounded in data, and creative in approach to grow a fan base for our brands. Come and be part of a new team that will drive significant growth of LG H&H brands in beauty and personal care!
Objectives of the role:
- Lead and review the work of the creative teams for all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
- Analyze brand tracking, market trends, consumer needs, and the competitor landscape
- Meet budget requirements by forecasting and managing expenses
Responsibilities:
- Supervise a cross-functional team of graphic designers, copywriters, and project managers in the strategic development of messaging and deliverables
- Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists
- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences
- Oversee the presentation of final concepts, and obtain approvals for deliverables
Required Skills and Qualifications:
- Bachelor’s degree (or equivalent) in marketing, or related field
- Minimum 7 years of relevant experience, with five or more years leading a team
- A deep understanding of the beauty space
- Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
- Proven ability to develop successful concepts
- Proficiency in leading a team of diverse, talented creatives
- Strong creative vision, with an eye on business objectives
Benefits
- Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
- You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
- Company sponsored Life insurance, AD&D and Disability benefits
- Wellness incentive programs
The Avon Company