Moontide Agency

Who is Moontide?

We are agents of change. Moontide (moontide.agency) thrives on big ideas – ours, and our clients. More than an agency, we are a growth partner for brands with bold aspirations. Our client roster includes companies with big missions, like making zero-emission airliners, ending the world’s plastic waste problem and creating the sustainable city of the future.

Based in California, Georgia, Minnesota, Texas, and New York we are a full-capabilities agency that serves our audiences and partners with integrity and passion. Moontide is a wholly owned subsidiary of The Golden State Company (thegoldenstatecompany.com) which was founded in 2006. An interconnected house of brands, The Golden State Company also operates and innovates across different digital media and e-commerce businesses, making it a unique place for out-of-the-box creativity.

Summary

Our Creative Director is a roll-up-the-sleeves, enterprising business leader responsible for inspiring and leading integrated creative that translates across a 360-degree marketing ecosystem. The Creative Director is masterful in consistently crafting engaging and intuitive experiences and is well-versed in championing creativity.

For our clients and client prospects, the Creative Director will be collaboratively solving business problems across industries and identifying opportunities for competitive cut-through. The Creative Director is responsible for envisioning scalable concepts and then ensuring top-notch creative execution that can be achieved within the realities of budgets and timelines. Best-in-class pitching and presentation skills are a must.

For our internal team, they’ll foster a collaborative, inspiring environment that welcomes all relevant channels to connect with our target audiences holistically. The role involves collaboratively narrowing and refining creative options with a solutions orientation that ultimately supports the production/execution of approved ideas by the integrated team.

Our Creative Director…

• Is a professional listener who deeply understands our clients’ and partners’ businesses;
• Collaborates with our cross-discipline experts and Executive Committee to deliver creative for internal Moontide initiatives, agency clients, and prospects;
• Partners with client managers and project management to align creative solutions with business logic;
• Is versatile enough to jump from leading a complex website design system to collaborating on brand identity territories to ideating campaign concepts
• Demonstrates practical knowledge of technology and delivery platforms and can be relied upon for vetting solutions to ensure feasibility;
• Collaborates with CD of Information Design, to jointly ensure the Moontide brand and all client brands are expressed elegantly in assets;
• Understands paid media and earned media platforms and how to bring to life optimal creative solutions for the channels and communities;
• Leads by example in empowering, mentoring, and inspiring direct reports’ and supporting their career progression.
• Upholds best practices and internal process standards, including creative accountability and proactive support of staff resourcing and financial stewardship
• Exhibits intentionality when respectfully pushing the envelope in terms of design, delivery, platforms, and integrated solutions to achieve competitive differentiation.
• Brings a track record for gaining client trust in creative solutions for their businesses, especially at the client organizations’ leadership levels.

Requirements

• Bachelor’s Degree or equivalent and 10+ years’ creative leadership experience at an ad agency, brand firm, media company, start-up or client-side organization.
• A portfolio that extends across mediums, target audiences, and a diverse range of clients at various stages of business growth
• Experience managing a creative team, external creative agencies, and production partners.
• Expertise in Adobe Creative Suite, Figma, and other discipline-specific tools experience.
• Must be based in the headquarters office in El Segundo, CA with requirements for in-office hours 2 days a week. Travel to client locations and other Moontide remote locations on an as-needed basis (approximately 15-25% of the time)

REPORTS TO: Partner & Managing Director, Moontide

Moontide Agency