Open Jobs:
Content Creators for WhatsApp Campaign
Job Description
WhatsApp is seeking creators for a four-month social media campaign highlighting how people use messaging to stay connected through conversations, communities, and everyday moments. Selected creators will develop authentic and entertaining content inspired by their own experiences, personalities, and niches. The campaign will feature content across Instagram, TikTok, and YouTube Shorts and is seeking creators in several lifestyle and interest categories.
Job Responsibilities
- Create four original campaign videos over the four-month partnership.
- Publish approximately one video per month on Instagram with content syndicated across TikTok and YouTube Shorts.
- Participate in four live sessions during the campaign.
- Create authentic content showing real-life conversations, communities, and everyday communication.
- Produce paid media variations, including 15- or 30-second video cutdowns.
- Provide content in 9:16, 4:5, and 16:9 formats with captioned and uncaptioned versions.
- Reshare campaign content through Instagram Stories with a link sticker.
- Maintain a campaign link in bio for one week.
- Provide final content files for approved paid media use.
- Provide whitelisting and boosting access as required by the campaign.
Requirements
- Content creators working in one or more of the following niches: parenting, YA books, college life, YA sports, YA gaming, crafting, or thrifting.
- Strong personality and an authentic storytelling style.
- Comfortable creating short-form social media videos.
- Able to produce content suitable for Instagram, TikTok, and YouTube Shorts.
- Able to complete all required content and live-stream deliverables throughout the four-month partnership.
- Comfortable incorporating required sponsorship disclosures into branded content.
Compensation
- Paid partnership.
- Rates will be discussed with selected creators.
- Organic content usage: 18 months.
- Paid content usage: 6 months.
