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ABOUT INTERROLL MARKETING
The Interroll Corporate Marketing Team consists of very experienced and skilled experts in their specific fields of marketing, event management, marketing communications and sponsoring as well as public relations (PR). The team, headed by the Senior Vice President Corporate Marketing & People Development, leads all marketing-related activities for Interroll worldwide and contributes significantly to the development of the company with a strong strategic approach.
Our brand is strongly trusted at system integrators and original equipment manufacturers (OEMs), and we see a many opportunities to promote Interroll to end users and other market players by establishing a position of thought leadership (i.e., leveraging our experience and competence to offer feedback, advice and guidance for journalists in their research tasks).
DUTIES AND RESPONSIBILITIES
In close cooperation with Interroll Sales and Services, the Marketing Manager is in charge of all marketing activities in the region. The Marketing Manager optimally aligns local needs and demands with the corporate strategy by providing constructive feedback, producing and reproducing appropriate material for the market, and aiming to help achieve the short- and mid-term local sales goals.
The Marketing Manager creates targeted customer activities to promote our leading position, create customer demand and support the overall growth strategy. Together with the Sales and Product Management teams, the Marketing Manager works on key differentiation aspects and helps to develop new market potential.
The Marketing Manager is responsible for managing the budget, working with agencies, selection and deselection of partners, and arranging for excellent customer communication channels.
The Marketing Manager assesses and produces cross-product promotion and initiates use of new marketing tools. Representing corporate marketing at regional management meetings and being the driving force to compile the product launch plans in the region are also part of the Marketing Manager’s role.
The Marketing Manager is part of the global Corporate Marketing organization. He/she reports for all functional and tactical issues to the MD Sales USA and reports strategically and for a final performance evaluation to the SVP Marketing.
All marketing activities are aligned with the principle of integrated communications; this includes our digital channels, which have equal importance in terms of Interroll’s and the Marketing Manager’s very personal approach.
REQUIRED ATTITUDES AND SKILLS
- Possess and demonstrate Interroll’s values at all times:
- Long-term thinking
- Committed to excellence
- Always respectful
- Passionate about customers
- Thrive in the way we live our purpose statement: We make material handling simple, sustainable and enjoyable.
- At least six years of business-to-business (B2B) marketing experience
- Open-minded, structured, strong negotiation and networking skills
- Very good team player with hands-on mentality
- Project management, cost consciousness
- High level of cultural understanding and integration into American business
- Analytical and strategic thinker
- Academic background, tech savvy
- Native English speaker (Spanish/Portuguese would be an advantage)
- Experience working with European companies very helpful
- Able to easily travel abroad
- Sales background (preferred)
- Principle understanding of the material-handling industry with a similar B2B background with technical focus (preferred)
CONTACTS
INTERNAL: Sales, Engineering, Production, Corporate Marketing, and Management.
EXTERNAL: Customers, industry peers, media, agencies, competitors.
The above statements reflect the general duties and skills considered necessary to perform the job but should not be construed as a detailed description of all the work requirements that may be inherent in this job.
Interroll Group