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Giorgios Hospitality Group is a diverse restaurant hospitality company with many established top restaurants in the Triangle area of North Carolina.
We are currently seeking a Social Media Marketing Manager to produce and manage social media/ digital marketing content across multiple platforms and formats for its 14+ unique restaurant brands to drive brand awareness, sales, online engagement, retention, leads, and positive consumer behavior. In this role, you should be detailed-oriented, an excellent communicator, a problem-solver, and excel in writing skills. Balancing a creative eye with an analytical mind is essential.
Responsibilities
As a part of the Marketing Team, you will primarily be maintaining our restaurants social media profiles and campaigns and will be responsible for the following:
- Define and execute social media strategy on Facebook, Instagram, Google+, and other emerging platforms. Leverage social media to drive traffic and sales.
- Drive online brand awareness and effective digital marketing through engaging social media content for each Giorgios Hospitality Group Restaurant.
- Ensure marketing message & brand voice is conveyed clearly and delivered properly to prospects.
- Follow best practices when engaging in social media.
- Obtain daily/ weekly content from all restaurants as necessary to accomplish social media objectives.
- Act as an advocate for social media.
- Monitor comments on all social media platforms, engaging in conversations daily.
- Work closely with Director of Marketing to to run audience segmentation, content and messaging, campaign execution and reporting, assist with content collection, engagement, and social campaigns, as well as explore new marketing strategies.
Qualifications
- Dependable, honest, professional. Work well with others and as part of a team.
- Extremely well-organized, with a keen attention to detail.
- Team player.
- Strong time management, prioritization, and problem solving skills.
- Ability to work independently to execute assigned tasks.
- The ability and desire to take initiative in a fast-paced environment
- Excellent written and verbal communication skills. Strong copywriting skills are required, with the ability to maintain a distinct brand voice.
- Experience with Social Media Monitoring Platforms (Meta, Later, Instagram, Google Business, Mailchimp), Microsoft Office Suite, Apple iPhone & Computer, Digital SLR Camera, smart phone
- 2-3 years work experience in posting, scheduling, and maintaining company social media sites.
- Experience evaluating and presenting digital analytics and proven examples of success.
- A knowledge and understanding of the best general practices in social media marketing.
- 2-3 years experience with social media photography and videography.
- Experience with brand management and design preferred.
- Demonstrated basic working knowledge of Adobe Photoshop, InDesign, Illustrator, Mailchimp, Basecamp, Google platforms.
- Ability to work nights and/or weekends, as needed, for promotional events
- Ability to communicate in English with guests, coworkers, and mgmt. to their understanding.
- Previous experience in the food/ wine/ restaurant/ hospitality industry/ fine dining strongly preferred.
- A Bachelor’s degree preferred with 2-3 years of experience in marketing, with a focus on social media.
- Must be at least 18 years of age and have a valid driver’s license.
*Please do not email restaurants/ social media directly with services.
Giorgios Hospitality Group