Gatorz Eyewear

Purpose

We are looking for a talented Social Media Coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media accounts.

As a Social Media Coordinator, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.

Education and Experience

Bachelor’s  degree or equivalent work experience

2 years or more

Knowledge

Communications and Media

 – Knowledge in Adobe Photoshop and other editing tools

– Knowledge of Google Analytics, keyword research, and SEO techniques

 – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

– Familiar with firearms/hunting market

Tasks

·       Understanding KPI’s and defining them specifically for social media

·       Collaborating with designers or copywriters to provide attractive and informative campaigns

·       Monitoring all social media content

·       Tracking the performance of the campaign

·       Keeping up with technologies used in social media

·       Using social media marketing tools

·       Tracking customer engagement and SEO to optimize campaign content

·       Establishing relationships/networks of industry professionals or influencers on social media

·       Attend all Gatorz events to collect content and live feeds

·       Work with content creator to create content relevant to our customers

·       Monitor competitors and adjacent brands content

·       Engage with customers on social media and respond to in-boxes

·       Manage Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn.

·       Performs other related duties as assigned

• Confer with organizational members to accomplish work activities.

Making Decisions and Solving Problems

• Determine resource needs.

Technology

Software

• Microsoft programs
• QuickBooks
• Monday.com
• Internet i.e. Meta, Google ads, Google analytics, and Google search 

Gatorz Eyewear