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The Content Marketing Manager is responsible for developing and implementing integrated content and SEO strategies across Fountain Digital clients. From planning out editorial calendars mapped to key client audiences to crafting and reporting on high-performing content across web, email, advertising and social, this role serves as a trusted advisor to both client partners and internal team members.
The Content Marketing Manager contributes to overall team development including strategic and tactical training, thought leadership, and vertical efficiencies. They should have a high focus on teamwork, innovative strategy, and high-quality delivery of results across all areas of digital.
This individual must be comfortable with leading by example and ensuring work delivered to clients is polished, accurate, rooted in data and designed to drive results. This role calls for a highly organized digital marketer who is capable of setting a strategy and delivering it all the way through implementation in a fast-paced, growth-oriented environment.
Responsibilities
- Leads creation and development of content marketing strategies for assigned clients, including activities such as: competitor research and analysis, historical content performance analysis, audience and persona research and creation, content strategy and pillar creation, editorial calendar creation, keyword research, email nurture drip campaigns, content creation and review, use of generative AI to inform content creation.
- Consistently delivers quality writing across disciplines such as web content, email copy, PR and advertising campaigns.
- Organizes work for clients, including inputting into our project management system.
- Coordinates with contractors and junior team members and reviews work for final polish, accuracy and strategic lens; trains team members on select accounts.
- Understands brand voice and tone of each client and is able to translate client needs & brand preferences into content plans and assets.
- Demonstrates a solid understanding of digital marketing tactics and how content can fuel them.
- Implements content & SEO strategies, such as creating and publishing SEO recommendations on client websites, building credible inbound links, mapping out 301 redirects, updating local listings and optimizing blog posts to perform in search.
- Develop solid understanding of technical SEO and supports solving technical SEO problems using platforms and programs like Screaming Frog, Google Search Console and SEMrush.
- Provide keyword research & recommendations based on search demand metrics like monthly search volume, impressions, clicks, clickthrough rate, seasonality, and historical ranking performance.
- Prepare audits and deliver results on technical SEO and page speed elements.
- Reviews performance data on a regular cadence and gleans meaningful insights to share with team and clients; creates case studies.
- Spearheads the strategy for work that scales within verticals.
- Dedicated to creating high-quality work in a fast-paced agency environment.
- Plays a role in monthly reporting presentations for clients and is in charge of developing insights and go-forward action plans related to content and SEO.
- Other responsibilities as assigned.
Qualifications
- 5+ years prior experience in content marketing; agency experience preferred
- Bachelor’s degree
- Knowledgeable in website redesigns, SEO, email marketing and data analysis
- Experience in Google Analytics
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) and/or Google Workspace tools (Gmail, Docs, Slides, Sheets)
- Ability to communicate with a variety of subject matter experts
- Excellent written and verbal communication skills
- Very strong ability to organize work and adhere to deadlines, including the work of junior team members
- Highly accountable and a self starter
Fountain Digital