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The Marketing Manager will lead a push communications strategy targeting the C-suite of middle market companies for a vertical team. The Marketing Manager will work to develop the company’s and the team’s unique brand, have broad latitude and creative control, write, design, and produce original thought leadership content, and cultivate and execute strategic campaigns that drive business. The Marketing Manager will work in tandem with the sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools. This role, like all roles at First American, carries a high degree of responsibility and authority.
Qualifications
- Bachelor’s degree in marketing preferred, or equivalent combination of education, training and experience
- 1+ years of corporate marketing and/or agency experience
- Track record of professionally-written communications materials
- Able to provide samples of successful initiatives
First American Equipment Finance