Celluma Light Therapy by BioPhotas, Inc

Creative Director

Department: Marketing

THE RUNDOWN

The Celluma team has big aims – we seek to make a profound impact on global wellness.

Transforming just one person’s life, helping them feel better, regain lost confidence, and live an overall healthier existence, is a feeling that can only be experienced. We live for it.

Having positively impacted thousands of lives around the globe for over a decade, we have a lot to be humbled and proud of, but our work has only begun. We aspire and act to touch the lives of millions of new people through the natural powers of light.

This drive is the filter for all we do, and we’re looking to build Celluma’s Marketing team with individuals who share our values and want to bring forth their unique talents, perspectives, and passions to help us achieve our goals.

This is a team that is highly collaborative, creative, strategic, open, honest, and fun. We are restless for results and love the hustle. Together, our goals are to elevate our brand, put innovation into action, create connections, and drive exponential growth in the red-hot space of light therapy.

Celluma has been growing fast since the early days, and we’re hitting a new stride of growth. As a result, we’re on the hunt for talented individuals like you.

Where do you fit in? This team needs a Creative Director, reporting to the head of marketing, to lead strategy and execution of all brand marketing creative efforts for digital design, art direction, photo, video, content, and advertising production. This role will be vital for helping us accelerate brand growth and realize our full potential.

If you:

• Love the idea of joining a growing, fast-paced crew with ambitious goals
• Are a digitally-native creative leader and art director
• Possess an insatiable drive to learn, innovate, and mentor others to greatness
• Have been an integral part of conceiving and delivering brand marketing campaigns
• Have a designer’s eye for aesthetics, form, intent, and function
• Are customer-obsessed and have a keen eye for detail
• Believe design principles can unlock creative problem-solving in any area
• Are passionate about DTC e-commerce and leading user experience (UX/UI) design
• Have hands-on experience delivering rich, coordinated experiences via digital content marketing, site merchandising, email marking, social, and paid advertising
• Have hands-on knowledge of ecommerce web-based information architecture and design
• Are a master at communication that can educate and persuade buyers to buy
• Have hands-on experience creating “thumb-stopping” visual ad creatives for social media
• Have expert knowledge across and array of visual mediums
• Are savvy with video production, motion, motion graphics, especially for social ads
• Are organized and love a good to-do list (and checking off those to-dos even more!)
• Are ready to pave the way for the evolution of our brand aesthetic
• Are a perfectionist with the details, yet always pondering the big picture
• Can effortlessly balance multiple projects, priorities, and timelines

THE ESSENTIAL FUNCTIONS

• This vital role demands a hands-on, digitally focused creative leader who can define our strategic vision, provide art direction, set visual standards, and guide our team of designers.

• Lead and manage creative teams through a combination of mentoring, coaching, and leadership. This includes internal staff and distributed teams across our agency partners.

• Partner closely with eCommerce, Marketing, and executive counterparts to translate digital marketing, content, and merchandising strategies; bringing creativity and elevated storytelling to life in seasonal campaigns and best-in-class digital commerce.

• Identify opportunities to enhance eCommerce experiences through the incorporation of emerging trends and digital innovations that yield creative and commercial outcomes.

• Lead creative meetings, strategic brainstorming sessions, campaign development, creative brief development, and direct creative execution focusing on both DTC “direct-to-consumer” (home users) and B2B (licensed professionals).

• Instill an emotional connection to the Celluma brand, insights, and products through the execution of compelling storytelling in digital marketing content, email, trade materials, packaging, and print.

• Lead the creative campaign development of global product launches and sales promotions/incentives that support customer acquisition and retention initiatives.

• Seek regularly to understand and respond to performance marketing data.

• Take responsibility for the creative department budget including personnel, equipment, photo shoots, freelance vendors, contract employees, and outsourced creative projects.

• Oversee the development and enhancement of our brand image across multiple channels – ensure consistency and relevance.

• Support Celluma’s international markets and distributors by providing market-specific versions of creative assets.

• Engage cross-departmentally with product management, sales, regulatory compliance, trade show events, and training throughout the creative process to ensure teams maintain alignment.

THE QUALIFIERS

• A degree in Marketing Communications, Graphic Design, Visual Communications, or a related field or equivalent combination of professional, visual creative experience.
• 8+ years of experience as a visual designer, creative director, design director, or similar creative role.
• 3+ years in people management.
• Experience leading large, DTC eCommerce-focused projects of complex design systems and art direction: including image curation, visual storytelling, typography, layout, form and color.
• Demonstrated experience leading creative for consumer-centric digital, eCommerce, and social marketing campaigns.
• Industry experience in consumer products and online retail
• A working understanding of Agile methodologies and web software development practices
• Hands-on experience working within collaborative design and prototyping systems such as Figma or InVision
• Hands-on experience with enterprise ecommerce content management systems such as Shopify, BigCommerce, Salesforce Commerce Cloud, or Magento
• Experience on the Shopify Plus platform and CMS is preferred
• Experience working with collaborative project management tools such as Basecamp, Asana, or Trello.
• An accessible online portfolio of your past work, demonstrating how your design approach was applied to solve business problems

WE’RE THRILLED IF YOU HAVE THIS TOO…

• Experience in multi-channel, leading both DTC and B2B eCommerce design initiatives
• Consumer retail experience in the health and wellness industry
• Industry experience with FDA-regulated medical devices

ABOUT US

• Celluma Light Therapy is here to help as many people (and pets) on the planet to feel rejuvenated, look their best, and live better lives. Based on NASA-developed technology and backed by clinical studies, BioPhotas Inc., a US manufacturer of the Celluma SERIES of award-winning, FDA-cleared LED light therapy devices, is bringing to market safe, effective, and affordable devices that unlock the power of low-level light therapy. Our medical-grade products are globally patented and considered the “gold standard” of red light therapy within the clinical aesthetics and wellness space. BioPhotas develops and markets devices for healthcare providers and at-home consumers, allowing everyone around the globe to experience effective treatments for aging skin, acne, a variety of skin conditions, hair loss, muscle and joint pain, and more. For more information about Celluma, visit www.celluma.com.

Celluma Light Therapy by BioPhotas, Inc