Bassett Furniture Industries, Inc.

Creative Content Producer

Bassett is looking for a driven, detail-oriented content creator specializing in brand storytelling through email, blog, and social channels. The Content Creator will work with the marketing and merchandising teams to identify new stories to tell, and new ways to reach consumers at various stages of their path to purchase. A good fit will enjoy a fast-paced environment and can handle multiple projects at once. An interest in the home design category is a plus as you will develop, pitch, write, and build stories that are shoppable, sharable, and search-friendly: design how-to’s, style tips, product features, and home décor trends. May be required to travel on occasion to retail stores or Company factories to research and develop content.

Key Responsibilities:

· Writing, reviewing, editing, and updating content for company websites, blog, and social media platforms.

· Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

· Assisting the creative team with the design of promotional materials.

· Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.

· Monitoring Bassett’s social media and company website metrics to understand content performance and consumer reaction, then incorporate that information into future content

· Incorporating SEO optimization methods to increase site visibility and traffic.

· Suggesting new ways to promote company products and services to reach consumers.

Skills for Success

· Experience creating strong, engaging digital content for websites and social media (a portfolio will be requested)

· An understanding of SEO best practices.

· Demonstrated excellence in wordsmithing that communicates clearly with a variety of audiences and runs the gamut from a friendly, chatty style to emotionally poignant.

· Strong proofreading and editing skills.

· Excellent research, organizational, and time management skills.

· Strong listening and communication skills.

· The capacity to work independently and collaboratively.

· Ability to work efficiently without compromising quality or accuracy.

· Proficient Microsoft Office Suite including Word, Excel, Teams, Outlook, PowerPoint

· A good eye for photography and ability to capture “on-the-fly” images for social media a plus.

Education/Experience

· Bachelor’s degree in English, marketing, or a similar field.

· 3+ Years of writing in the digital space: websites, blog, email, social

***This position is available for remote work, limited travel required to participate in key company meetings/ initiatives, including at our corporate offices in Bassett, VA,***

Salary: $75K-$80,000

Benefits:

• Health/Dental/Vision coverage
• Life Insurance
• 401(k) plan with company match
• Employee Stock Purchase Options

Bassett Furniture Industries is an equal opportunity and affirmative action employer and does not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, veterans status or other protected category. Bassett is dedicated to ensuring that qualified applicants are employed and that employees are treated consistently during employment, without regard to their race, color, religion, sex, national origin, disability, age, veterans status or other protected category.

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Bassett Furniture Industries, Inc.