Art of Living Retreat Center

The Art of Living Retreat Center is an award-winning mountaintop wellness center in beautiful Boone, NC.  Surrounded by nature, we offer immersive experiences through the powerful practices of meditation, mindfulness, yoga, and Ayurveda. 

We are seeking a creative and experienced content creator and social media coordinator who will focus on providing content for a variety of social media platforms and marketing channels. You will be responsible for taking photos and videos, creating reels and posts, writing and editing content and analyzing data. The right candidate will be social media savvy and on top of the latest trends, be skilled in creating compelling images and videos, have experience in the wellness industry and can bring our retreat center brand to life though photo and video. This position will work full-time, onsite at the retreat center in Boone, NC.

What you’ll do here:

• Capture and edit compelling multi-platform photo and video content, including meditation and yoga classes, guest testimonials, landscapes, food shots, spa and hotel interiors and exteriors, group events, timelapses and more. 
• Create various forms of social media content – images, short form video, captions – suitable for the various social media platforms including Instagram, Facebook, YouTube, LinkedIn, etc.
• Capture photos and videos for additional marketing channels such as websites, emails, print, etc. 
• Plan content capture according to the established social media content calendar
• Collaborate with the marketing team to ensure that every piece of content is relevant, on-brand,  and helps the company maximize engagement, reach, and sales
• Work with a wide range and quality of video & static imagery – turning them into content assets built for individual platforms and audiences.
• Research and stay on top of  industry best practices and techniques to continuously improve our overall social media and digital marketing efforts and asset libraries
• Help manage photo and video assets by uploading and tagging photo and video assets
• Other duties as assigned, or interest expressed

Skills and Qualifications

• 2+ years years of creative marketing/digital content experience
• Bachelor of Arts/Sciences Degree in Marketing, Communications, Business, or a related area is preferred
• Proficient knowledge of Adobe Creative Suite; ability to learn required business systems
• Be confident on camera
• Be outgoing, independent and willing to engage employees and guests to be photo and video subjects. 
• Manage multiple projects simultaneously while meeting all deliverable deadlines
• Video production & photography experience preferred
• Knowledge of all aspects of digital content including social media, responsive design, mobile, email, and banners.
• A positive attitude, strong work ethic and the ability to ideate, create and edit independently
• Ability to work as necessary during non-office hours (this may include: weekends, mornings, and evenings) when necessary.

Preferred but not required:

• Experience in or deep hands-on knowledge of the wellness industry, including meditation, breathwork, yoga and Ayurveda.
• Photo/video production experience in retreats, tourism or hospitality
• Successfully growing brands through social media content, particularly leveraging TikTok, Reels, YouTube and all video platforms
• Experience being the on-camera talent in videos when needed, or experience building your personal brand via video

Benefits

• Subsidized health/dental insurance after 90 days
• Paid vacation and sick time after 90 Days
• 401k enrollment after 1 year
• Discounts and complimentary access to our signature programs and activities
• Opportunity to live and work in a beautiful and serene environment

More About The Art of Living Retreat Center

Opened in 2012, the Art of Living Retreat Center is an outgrowth of the Art of Living Foundation’s 40+ year global commitment to health, happiness, and Ayurveda. 

Our community is built around a spiritual and wellness focus. While this may not necessarily be in your background, you should be able to deeply understand and appreciate this approach to life. For those who are inclined towards this lifestyle, there are plenty of opportunities for personal growth.

Art of Living Retreat Center