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Anderson Group Holdings owns and manages family-owned service businesses in the Midwest.
The Marketing Manager will help us grow the business by building brand awareness and generating customer calls.
Responsibilities
- Become a market expert, know the customer needs, and build brand strategies that communicate a compelling message to drive our vision.
- Manage Digital marketing channels and improve efficiency in both earned and paid lead impressions.
- Uncover new market opportunities, media channels, products, and partnerships.
- Develop an annual marketing plan and production calendar to build a quality sales pipeline.
- Create marketing materials, demos, story pitches, and marketing collateral
- Seek out media coverage, and work with company spokespeople to prepare them for interviews and public appearances.
- Develop and manage agency partners as they scale the marketing function.
- Ensure all marketing activities feel local and personal.
- Allocate budget, track results, and refine accordingly
Qualifications
- Bachelor’s degree or equivalent experience
- 3+ years’ experience in marketing
- Ability to multi-task
- Strong verbal, written, and organizational skills
Anderson Group Holdings Limited
