Abra Health (Formerly ChildSmiles)

Job Title: Marketing Director

Location: Roseland, NJ

Company Overview: Abra Health is a leading healthcare organization dedicated to providing exceptional patient care. We are seeking a dynamic and results-driven Marketing Director to join our team and contribute to our growth and success.

Position Summary: The Marketing Director at Abra Health will play a pivotal role in our marketing department, reporting directly to the VP of Marketing. The Marketing Director will be responsible for driving new patient acquisition, enhancing brand recognition, and overseeing a range of marketing initiatives. This role requires exceptional organizational skills, the ability to manage multiple projects and deadlines, and a keen attention to detail.

Responsibilities:

·        Collaborate closely with the VP of Marketing to develop and execute strategic marketing plans that align with company goals.

·        Lead and manage a team of three marketing professionals, providing guidance, coaching, and support.

·        Implement effective marketing campaigns to attract new patients and enhance brand visibility.

·        Utilize a range of marketing channels, including digital, social media, and traditional methods.

·        Monitor and analyze key marketing performance indicators to measure the success of campaigns including creating reports for management.

·        Develop and maintain strong relationships with internal stakeholders and external partners.

·        Stay current with industry trends and emerging marketing technologies to drive innovation.

Qualifications:

·        Bachelor’s degree in Marketing or a related field.

·        5-7 years of experience in marketing management, preferably in a B2C multi-brand environment.

·        Proficiency in SEO, SMM, SEM, EMM, and content management systems (CMS).

·        Experience with tools such as PipeDrive, Orrto, DOMO, Google Ads, and Meta business suite is preferred.

·        Strong organizational skills and ability to manage multiple projects simultaneously.

·        Excellent attention to detail and ability to deliver high-quality work under tight deadlines.

·        Healthcare/dental industry experience is preferred.

·        Proficiency in MS Office; familiarity with Adobe Creative Suite is a plus.

·        Willingness to work nights and weekends as needed to support marketing activities.

Reporting: The Marketing Director will report directly to the VP of Marketing.

Performance Metrics: The success of the Marketing Director will be evaluated based on key performance indicators (KPIs) commonly used in the marketing field, as well as the growth in new patient numbers.

• If you are a highly motivated and strategic marketing professional with a track record of success in driving growth and brand recognition, we encourage you to apply and contribute to Abra Health’s mission.

To learn more about us, please visit abrahealth.com

Abra Health (Formerly ChildSmiles)