Ad Campaign Casting Calls and Auditions

Digital Marketing Data Analyst

LHH is partnering with an expanding manufacturer to find a Digital Marketing Data Analyst. Manage digital ad campaigns across multiple mediums, report and analyze advertising effectiveness, and collaborate on campaign and budget recommendations.

This is an on-site role out of Pleasant Prairie WI.

Responsibilities

• Manage paid search campaigns across multiple job boards and digital advertising mediums
• Reporting and analysis on advertising effectiveness.
• Monitor, review and optimize campaign performance
• Monitor, review and suggest budget recommendations
• Collaborate with leadership to streamline recruitment advertising campaign targeting/job board spending.

Minimum Requirements

• Bachelor’s degree in Marketing, Business or related field.
• 2+ years of paid search program experience
• Proficient in Microsoft Office
• Proficient in Google Analytics.

LHH

Maxonic maintains a close and long-term relationship with our direct client. In support of their needs, we are looking for an experienced Digital Project Manager.

In this role, you will be responsible for driving the successful planning, execution, and delivery of our digital projects. Your expertise will be pivotal in ensuring the seamless design and management of email campaigns, web enhancement, managing data related project, and utilization of data-driven insights for optimal results.

Contract Duration: 4+ months

Key Responsibilities:

• Lead the end-to-end project lifecycle, from project initiation to completion. Collaborate with cross-functional teams to define project scope, objectives, deliverables, and resource requirements. Develop comprehensive project plans, outlining tasks, timelines, and dependencies.

• Oversee the implementation of effective online campaigns that align with business goals. Coordinate with creative and content teams to ensure messaging consistency and brand adherence across various digital channels.

• Liaise and communicate with various teams in order to design٫ develop٫ and implement projects in a timely manner.

• Deliver projects that meet quality and time standards

• Develop support documentation which includes requirement specifications and risk logs.

• Monitor and report on Google Analytics metrics

Qualifications

• Bachelor’s degree in Marketing; PMP certification is a plus.

• 8 years of experience in digital project management or related roles.

• Proficiency in project management software and tools.

• Strong understanding of online campaign strategies, user experience principles, and digital trends.

• Experience with Google Analytics or similar analytics platforms.

Interested in Applying?

We can’t wait to see your resume! Please apply below with your most current resume and anything else you’d like us to know about you – commute preferences, desired work environments, etc

Maxonic

Are you a data-driven digital marketing enthusiast skilled in optimizing online campaigns? If so, we’re looking for a Digital Marketing Manager to join our dynamic team at WMP Eyewear. In this role, you will play a pivotal part in enhancing our digital marketing efforts, ensuring maximum ROI, and driving the growth of our online presence. This is an on-site, full time position at our headquarters in Scottsdale, Arizona.

Who We Are:

At WMP we believe quality eyewear shouldn’t be exclusive to designer labels. That’s why we’re committed to creating fashionable, affordable glasses that are accessible to everyone. Every product we offer – yesterday, today, and tomorrow – is (W)orn and (M)ade with (P)urpose.

WMP Eyewear started as a big dream in a small Chicago apartment in 2011 and is now one of Inc. 5000’s Fastest Growing Companies. As an independently owned brand based in Scottsdale, Arizona, we’re able to continuously offer high-quality eyewear at a price that far surpasses the competition. 

We define ourselves as a company that cares, and with this in mind, we aim to give back to our local community on an ongoing basis. Our team consists of proud pet parents and animal advocates which is why we donate a portion of EVERY eyewear purchase to homeless pets at Arizona Humane Society, the state’s largest no-kill shelter!

We are fast-paced and looking for people who are quick-thinkers, committed, and excited to hit the ground running!

What You’ll Be Doing:

• Monitor Ad Agency Performance: Collaborate with external advertising agencies to oversee campaign performance, ensuring that goals and targets are met or exceeded.

• A/B Testing Strategy: Develop and execute A/B testing plans for digital advertising campaigns to optimize ad creatives, copy, and landing pages for improved performance and conversion rates.

• Creative Asset Coordination: Liaise with the creative team to communicate the specific assets required for ad campaigns, ensuring timely delivery of high-quality visuals and content.

• Weekly Briefs on Ad Performance: Prepare and present detailed weekly briefs on ad campaign performance, providing insights and recommendations for ongoing optimization.

• Campaign Reporting: Create comprehensive campaign reports, highlighting key performance indicators (KPIs), and leveraging data-driven insights to inform decision-making.

• ROI Monitoring and Budget Adjustments: Continuously analyze ROI for various marketing campaigns and adjust budgets accordingly to optimize ad spend and maximize return on investment.

• Email Agency Collaboration: Work closely with our email marketing agency to strategize and execute email campaigns that align with overall marketing goals and provide a seamless customer experience. Monitor the health of our Klaviyo email marketing account, ensuring deliverability, list hygiene, and compliance with email marketing best practices.

• Competitor Analysis: Conduct competitive analysis to identify opportunities, threats, and industry trends, helping to refine digital strategies.

• SEO Management: Oversee and implement SEO strategies, including backlink building, keyword research, and affiliate marketing initiatives to improve organic search rankings.

What You Excel At:

• Communication: Excellent verbal, written and interpersonal communication skills.

• Project Management: Holds self and others accountable to goal dates and objectives, is on time, and consistent with responsibilities. Will proactively reach out and ask, “What can I do next?”

• Organization: Impeccable organization and time management skills with the ability to multitask. Able to plan and prioritize so that the most important items are accomplished on time.

• Computer Skills: Proficient with computer programs, applications, spreadsheets, photo editing tools, analytics, and industry trends.

What You Bring to the Table:

• A minimum of 3+ years of paid digital advertising experience.

• Bachelor’s degree in marketing or related field preferred.

• Direct experience using Meta Ads, Google Ads, and TikTok Ads.

• Experience developing and executing robust SEO strategies, including content optimization and technical SEO.

• Experience with Adobe Creative Cloud or equivalent digital media editing tools.

• Ability to understand historical, current, and future trends in the digital content and social media space.

• Strong copywriting and editing skills.

• Detail-oriented approach with the ability to work under pressure to meet deadlines.

Why You’ll Love Working With Us:

We value…

Trusting Teamwork: We do our best, care about one another and trust each other.

Intentional Integrity: We honor our word and, if we’re out of integrity, we make it right.

Healthy Humor: We laugh together and are warm and friendly.

Salary Range: $70-$82k

Benefits & Perks:

Be part of a fun and laid-back team that’s passionate about what they do.

Room for creativity and innovation – we encourage new ideas and fresh perspectives.

Medical & Dental Insurance

401k

PTO 

Flexible shifts 8:00am-4:00pm, 8:30am-4:30pm, or 9:00am-5:00pm

Fun, casual, and collaborative workplace

WFH Fridays

Free pair of sunglasses every month!

WMP Eyewear

Blue Seedling (https://www.blueseedling.com/) is the secret marketing superpower behind some of the world’s fastest-growing enterprise B2B startups in Israel and the US.

We’re looking for a marketing manager to join our small, fast-growing, fantastic team. You don’t have to have prior B2B / marketing experience, but you should be curious, ambitious, a get-stuff-done-er, and a phenomenal project manager with client-facing experience. You should also be a strong communicator, and have a knack for business writing.

You’ll be doing impactful work, learning and growing, and working alongside founders and executives of top startups.

Important position notes:

• Blue Seedling does not have offices. This position is fully remote, but we’re looking for East Coast-based candidates only (because of time zone constraints).
• This is a self-employment position. Read more about our employment philosophy here: https://www.blueseedling.com/blog/the-perks-of-being-self-employed-how-we-work-at-blue-seedling/
• Compensation for this position is an hourly rate, with a range of $30-$45. This is equivalent to an annual compensation of $60-$90K.

Why Blue Seedling?

• We’ve been remote, flexible, and people-first since day one. We know how to work remotely and build a tight-knit, collaborative team, no matter where we are (which is currently the East Coast and Israel). We believe our team members are our most important stakeholders and treat them as such.

“These are the most supportive people you’ll ever meet, both personally and professionally”

“Because Blue Seedling is so flexible, I could keep a full time job and hours that fit my needs, and not miss out on anything while my daughter was growing up”

• Your Enterprise B2B Marketing University. You’ll learn as you go with support from some of the best in the biz, and do something new every day.

“At Blue Seedling, all the doors are wide open for you. You can participate in any area you want to – it’s up to you. It made me really happy to be able to say ‘I want to do that’ and do it.”

“One of my favorite things about Blue Seedling is that we are constantly reimagining what we’re capable of.”

“How often do you get paid to learn something completely new?”

• Work with the world’s fastest-growing startups. You’ll be working closely with all Blue Seedling team members and partners – other B2B marketers, designers, web developers. You’ll also be interacting with clients – startup CEOs, software developers, and others in the tech startup ecosystem, like VCs and investors.

“The companies we work with are doing bold, visionary things — and we get to be a part of their story.”

“In a single day I work with clients in telemedicine, art technology, AI, and fintech. I get to experience different company cultures, different CEO leadership styles, and team mates in different countries. It’s like living a dozen different lives at once.”

Your responsibilities – or how you’ll be spending your day

You’ll be an all-in-one B2B marketing master. Here are some examples of projects you’ll work on:

• Write write write. Writing is a big part of what you’ll do. You’ll write email copy, blog posts, social media posts, thank you notes, webinar invites…
• Research and compare different B2B email marketing tools.
• Build a list of the top 2024 US FinTech conferences, and research costs and sponsorship options for each.
• Set up an email marketing campaign in Hubspot. Set up a blog post in WordPress. Set up a “virtual booth” for an online conference. Set up a chocolate subscription for another Blue Seedling team member. ????
• Help produce a webinar from planning to promotion to execution to performance analysis.
• Participate in client calls, team meetings, calls with software vendors, and partner meetings.

Your qualifications – or things you’re good at

• Superb communication skills. You’re a wizard of words – both written and sad. You probably think this job post is too long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose, and you cannot wait to write a blog post about why Clubhouse is the best — or worst — thing that has ever happened to B2B marketing.
• Detail-obsessiveness and Getting Stuff Done-ness: You hate the thought of anything slipping through the cracks. Spreadsheets and words such as “thorough” are your comfort food. Your desk is always organized, and you practice Inbox Zero religiously. You cringed at the typo in this post.
• Ambitious, curious, resourceful, and fast: You’ve always taken on more than the official job description. You have a way of making things happen even if it seems impossible while making it all seem easy. You’re comfortable with moving fast, making decisions with imperfect data, and learning on your own.
• B2B marketing experience and knowledge with marketing and business software are a plus, but not a must. If you’ve used Marketo, Hubspot, Salesforce, Excel, Photoshop, Canva, or WordPress, let us know. They’re some of the tools we use every day.
• You’re the person everyone wants on their team. You’re a ray of sunshine and positivity. You like people, and people like you. ????

We are a diverse and inclusive workforce. If you’re excited about working with us but do not meet 100% of the qualifications, we still encourage you to apply.

Blue Seedling

Planet Technology is seeking a CRM Growth Marketing Manager to join one of our biotechnology clients.

Direct-hire

Location: Boston (hybrid schedule 1x onsite per week) – open to remote on EST

Salary: $100-$120k

Help us turn customers into advocates! We are seeking an experienced marketer manager to lead our CRM, referral, and upgrade initiatives. As the marketer focused on LTV, you will play a pivotal role in engaging millions of dog lovers during their customer lifecycle.

CRM Growth Marketing Manager Responsibilities:

• Lead CRM lifecycle strategies through email, SMS, and onsite experience — finding opportunities to delight, engage, and create value.
• Develop compelling and consistent messaging for our referral and upgrade programs.
• Execute LTV campaigns, including building audiences, segmentation, and content creation.
• Collaborate cross-functionally to optimize customer touchpoints to drive customer engagement and increase LTV.
• Collaborate with the product team to identify upsell and cross-sell opportunities.
• Monitor campaign performance, analyzing results to continuously improve our loyalty and advocacy programs.

CRM Growth Marketing Manager Qualifications:

• Proven B2C marketing track record with a focus on CRM, referrals, and upgrades.
• Experience working in Talkable and Iterable.
• Experience building emails and SMS campaigns.
• Ability to create messaging and write content for loyalty and advocacy initiatives.
• Proficiency in data analysis tools and techniques to derive insights and make data-driven decisions.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• SQL and HTML experience a plus.

Planet Technology

Elevation Marketing is a mid-sized, full-service B2B only marketing communications agency, located in Gilbert, Arizona. Our client roster includes 40+ companies with revenues of over $1B annually and a variety of other small and medium sized companies. We are adding to our team of outstanding, high-performing, ultra-driven, highly collaborative team members to keep up with our clients and their demands on us.

Working with our director of digital, the Sr. Digital Campaign Manager and Media Buyer role oversees the delivery of digital and some traditional campaigns through five phases including campaign discovery, planning, deployment, optimization and measurement for various B2B clients.

Candidates for this position must have a strong track record working with multiple media channels with the ability to make recommendations based on changing marketing conditions, budget, and client KPI’s. Digital channels include paid search, paid social, native, display and video placements plus traditional media placements inside trade publications, virtual and live events, newspaper, and various other digital and traditional channels.

Due to the highly collaborative nature of agency work, this job is not remote and is based in our beautiful Gilbert office (Phoenix Area). The agency does provide two work from home days (or four half days) a month plus a solid PTO program and other agency benefits. The agency is also closed for a week from Christmas through New Year’s.

This role will require close collaboration with internal creative and account teams as well as external partners.

Key Responsibilities: 

• Function as day-to-day SME on campaign specific strategy, setup, execution, performance optimization, analysis and recommendations
• Working with account stakeholders, establishes target audiences, measurable business objectives, KPIs, performance tracking, and other key elements of a well-designed campaignUses market insights and research to address identifiable market opportunities and set tactical plans
• Manages paid media campaigns across multiple channels including traditional, search, programmatic, paid content, direct, broadcast, paid social, etc.
• Purchase traditional media when applicable
• Develops media strategies and plans, creating benchmarks for performance analysis and reporting for B2B clients
• Analyze digital and advertising performance and web traffic, compiling reports to adjust and optimize tactics and campaigns
• Leads media buys and collaborate with clients and internal teams to review performance

Additional duties and Responsibilities

• Works within channel-specific campaign manager tools and platforms such as Google Ads, LinkedIn, Facebook Business Manager, and other digital campaign management tools.
• Analyze metrics throughout the funnel to identify the source of underperformance and make changes accordingly
• Conduct A/B testing and analyze results
• Utilize DoubleClick Bid Manager and other Demand Side Platforms
• Meet internal and client deadlines
• Drive and achieve client KPIs.
• Capture campaign results and produce reports
• Attend meetings with the team, clients and agency as assigned
• Solid presenter with the ability to present data, analytics, and conclusions
• Supports estimating and bid process for acquiring new accounts or presenting new strategies and plans to existing clients
• Negotiates best price and media placement for clients, as well as negotiates, reconciles, and resolves media discrepancies.
• Setup campaigns for appropriate ad and conversion tracking in vendor platforms, ad server, brand safety, CRM and analytics tools.

Experience and Skill Sets

• 3+ years media and marketing experience in an agency environment
• Broad knowledge and experience in digital marketing
• Knowledge of digital media and traditional marketing processes, tools, and platforms.
• Experience using Workamajig, Basecamp or other similar project management platforms
• Excellent organizational skills and ability to manage multiple campaigns efficiently
• Excellent oral and written communication skills for effective communication to clients, internal staff and the management team. Internal communication includes relaying changes as they arise, issues, or scope creep
• Passion for learning the latest digital and traditional marketing
• Able to thrive in a fast-paced, self-starter environment
• Workamajig experience is a plus

About Our Values

Over time, we find that employees who live out our values, enjoy their experience and stay and prosper over a long period of time at Elevation. We try to live out the following values each and every day. We are not perfect, but we try:

People: Each employee, partner and client deserves to reach their full potential.

Integrity: Honesty, truth-telling, and transparency must always exist.

Collaboration: Creating great marketing relies on each stakeholder to fully engage in the process without personal, professional or relational roadblocks.

Results: As individuals, we own our successes, the success of our fellow employees and the success of our clients.

Evolution: With purpose, as individuals and as an agency, we embrace tomorrow’s opportunities through continuous planning, self-assessment, training, learning, and activation.

Compensation and Benefits

Elevation strives to provide some of the best agency compensation and benefit packages in the great southwest. The job is in Gilbert, AZ (just off the Loop 202 expressway) and less than one mile from over 50 restaurants. Our business is all about collaboration, so we do not offer telecommuting currently, but we do offer flex hours depending on the position and clients. Employees can start at any time between 7 AM and 9 AM and finish between 4 PM and 6 PM based on client demands and department structure. Elevation pays for 95% of employee’s life, health and long-term disability insurance. Elevation offers vision, dental and a variety of other benefits that an employee can purchase. The kitchen area is full of free snacks and beverages. Tuition reimbursement is available. The salary range for this position will vary depending on experience and skills outlined above.

Elevation Marketing

The Marketing Manager is responsible for the day-to-day execution of the marketing plan and resort communications, advertising, and promotions. This includes everything from campaign creation to content development to execution and tracking. This position reports to the Chief Marketing Officer and assists in the development of the marketing plan. The Marketing Manager oversees the Marketing Coordinator and Snow Reporters.

The Marketing Manager will work within the marketing department and with other resort departments to keep guests engaged in social and traditional media as communication channels to support marketing campaigns and initiatives and to assist in projecting the resort’s brand and positioning. Additionally, this person will assist with snow reporting and editing/developing copy for our website, email campaigns, and printed material. This person will also assist the department with events, on-site marketing material, and other tasks as assigned. This person will also grow opportunities for integrated marketing programs/campaigns across social and traditional media that result in guest visitation. Coordinate with the entire marketing team in developing and sourcing social media content. Ensure content is on-brand and consistent in terms of style, quality, and tone of voice. Utilize a mix of channels, including website, digital signage, and social and traditional media, to create awareness of marketing messages, services, and products in an authentic way. Participate in departmental planning efforts to execute marketing strategies. Assist with researching, copywriting, and editing of resort collateral and online material. Assist with other communications, marketing projects, and activities, including photo and video shoots. Perform other tasks as assigned. 

ESSENTIAL JOB RESPONSIBILITIES/DUTIES/TASKS:

• Generate daily marketing content by taking photos and videos.
• Edit, archive, tag, and manage digital assets.
• Regularly provide photo and video content for the website and social media channels.
• Work directly with the Chief Marketing Officer to support and execute daily, weekly, and long-term marketing projects.
• Develop graphics for signs, advertisements, and logos. 
• Manage digital signage software and scheduling.
• Maintain visual brand standards for all materials – including print and digital assets. 
• Responsible for the execution of the social media plan.
• Coordinate sharing of the Mission Ridge story on all marketing channels.
• Use captivating content to drive social interaction with the Mission Ridge community.
• Manage the Mission Ridge app.
• Attend all pertinent Mission Ridge events and capture professional-quality images and videos to promote them. 
• Assist with events.
• Work well with other departments to execute needs on time and within the scope of the ask.

Qualifications

SKILLS REQUIRED:

• Fluent in Adobe Creative Suite, including photo and video editing software.
• Strong creative design skills.
• Proficient in the use of social media platforms, including Facebook, Instagram, Threads, X, and LinkedIn.
• Skilled in the use of a DSLR camera and video cameras, such as Go-Pro.
• Advanced skier or snowboarder 
• Strong attention to detail
• Able to work early mornings 
• Ability to work varied schedule including weekends/holidays

EDUCATION/EXPERIENCE:

• Proficient in Google Sheets, Docs and Gmail
• Knowledge of the ski industry
• Bachelor’s Degree preferred
• 2 plus years of relevant experience

Mission Ridge Ski Resort

We are working with aa global fashion and lifestyle e-retailer committed to making the beauty of fashion for all.

Position Summary

The Director, Brand PR oversees all brand and sub-brands, leading the promotion of breakthrough brand campaigns and multi-channel communications strategies that will drive awareness, conversion and brand love.

• Strategize, execute and measure PR plans for key brand moments, including new partnerships, campaign launches
• Secure feature brand stories in national and regional press.
• Develop and maintain relationships with top tier publications, editors and reporters.
• Partner closely with Marketing and Corporate Communications teams to manage assets and ensure alignment and amplification.
• Hold PR team accountable for meeting key KPIs across all PR projects, keeping Marketing teams and other internal partners updated.
• Manage PR strategy for special projects
• Maintain a clear understanding of all current, potential, and future collaborations, activations, launches and events.

.

Skills and Qualifications

• 8-10 years in Fashion and or Public Relations expertise. With a min of 3 years of management experience.
• Strong consumer/lifestyle relationships, fashion/beauty preferred.
• Experience in Fashion, Entertainment or Consumer Public Relations in-house or agency.

24 Seven Talent

Swatchbox, an Anguleris brand, is a dynamic and innovative tech company at the forefront of revolutionizing the way architects and designers experience materials. Our cutting-edge e-commerce and logistics platforms are disrupting the construction industry and creating exciting growth opportunities. We’re seeking a driven, hands-on Director of Marketing to lead our marketing efforts and harness the untapped potential of the Swatchbox vision.

Role Summary: Are you a visionary marketer ready to take on an exciting challenge? Anguleris is looking for a Director of Marketing to join the dynamic Swatchbox team and play a pivotal role in accelerating our growth journey. If you’re a strategic thinker, a creative genius, and a results-driven leader, this is the opportunity of a lifetime to shape the future of this industry.

Key Responsibilities:

• Strategic Leadership: Develop and execute a forward-thinking marketing strategy that aligns with company growth objectives and positions us as a market leader.
• Team Building: Recruit, mentor, and lead a high-performing marketing team, fostering a culture of innovation and excellence.
• Brand Building: Elevate the Swatchbox brand by crafting a compelling brand narrative and implementing strategies to enhance brand recognition and equity.
• Product Marketing: Collaborate closely with product teams to drive successful product launches and ensure our solutions meet customer needs.
• Demand Generation: Develop and implement demand generation campaigns across various channels to drive qualified leads and conversions.
• Content Strategy: Oversee the creation of engaging and insightful content that educates, informs, and entertains our target audience.
• Data-Driven Insights: Leverage data analytics to make informed decisions, measure campaign effectiveness, and optimize marketing initiatives for maximum ROI.
• Partnerships and Alliances: Identify and nurture strategic partnerships and alliances that can amplify our marketing efforts and extend our market reach.
• Budget Management: Manage the marketing budget efficiently, ensuring resources are allocated for maximum impact.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Proven track record of at least 5+ years in marketing leadership roles, preferably in the tech industry.
• Exceptional strategic thinking and problem-solving skills.
• Strong understanding of digital marketing, SEO, SEM, social media, and analytics.
• Ability to lead, inspire, and develop a high-performing team.
• Excellent written and verbal communication skills.
• Creative thinking and a passion for innovation.
• Demonstrated success in driving growth and revenue through marketing initiatives.
• Experience in working with cross-functional teams and collaborating effectively with other departments.

Why Swatchbox:

• Be part of a visionary team that is reshaping an entire industry.
• Exciting growth prospects and opportunities for career advancement.
• Collaborative and inclusive company culture.
• Competitive compensation package
• Comprehensive benefits, including health and retirement plans.
• Fun and dynamic work environment with regular team events.

Join us in transforming the architecture and design industry and make your mark at Swatchbox! If you’re ready to seize this incredible opportunity and drive our marketing efforts to new heights, apply now.

Swatchbox

 POSITION PURPOSE

This leadership role is responsible for developing and executing marketing strategies and communication initiatives to increase awareness, engagement, and support for Goodwill Industries of the Greater Chattanooga Area’s (GIGCA) mission, vision, values, and Guiding Principles as defined by the President and CEO and adopted by the board. This position oversees all aspects of marketing and communications efforts while working closely with other departments to achieve organizational goals. In addition to the core marketing responsibilities, the Marketing and Communications Director (MCD) also plays a crucial role in crisis communication. The MCD will also supervise and provide guidance to the marketing team.

JOB FUNCTIONS

·Through words and actions, support Chattanooga Goodwill’s Mission, Vision, and Values; furthermore, actions and decisions will align with organizational guiding principles.

·Maintain agency, employee, and participants confidentiality. Violation of confidentiality may be cause for termination.

· Marketing Strategy Development:

o Develop and implement comprehensive marketing plans aligned with the organization’s strategic goals.

o Conduct market research (including Goodwill Industries International’s research) and analyze data to identify target audiences, key messages, and marketing channels.

o Create and manage marketing campaigns, including digital advertising, email marketing, social media, and content marketing.

o Monitor and evaluate campaign performance, adjusting strategies as needed to optimize results.

·Communications and Branding:

o Develop and maintain a strong organizational brand and ensure consistent messaging across all communication channels.

o Ensure adherence to Goodwill Brand Guidelines throughout all marketing collateral, including, print, digital, and social media materials.

o Create a GIGCA brand manual and ensure adherence.

o Create compelling content for various platforms, including but not limited to: website, Goodwill TV monitors, social media, press releases, and newsletters.

o Write and edit engaging copy for marketing materials, ensuring accuracy, clarity, and brand voice.

o Act as a spokesperson for the organization, representing our mission and values to internal and external stakeholders.

• Social Media

o Oversee the management and growth of the organization’s social media presence.

o Develop and implement strategies to increase online engagement, followers, and website traffic.

o Monitor social media trends, identify opportunities for engagement, and implement effective strategies to maximize reach and impact.

o Collaborate with cross-functional teams, including, Operations, Workforce Development, Human Resources, and administrative departments, to produce multimedia content (videos, graphics) for digital platforms that align with strategic organizational goals.

·Public Relations and Media Relations:

o Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure media coverage.

o Write and distribute press releases, media pitches, and other communication materials.

o Serve as the primary point of contact for media inquiries, coordinating interviews and providing necessary information.

o Identify speaking and media opportunities for organizational leaders.

· Crisis Communication:

o Act as the primary point of contact for crisis communication within the organization. Develop crisis communication plans and protocols to effectively respond to emergencies, negative publicity, and sensitive, or reputation-threatening situations.

· Team Leadership and Collaboration:

o Manage and mentor a team of at least one marketing and communications professional, providing guidance, feedback, and support.

o Collaborate with other departments to ensure alignment of marketing and communications efforts with organizational objectives.

o Coordinate and delegate tasks effectively, ensuring timely and high-quality deliverables.

o Foster a positive and collaborative work environment, promoting creativity, innovation, and professional growth.

JOB-SPECIFIC COMPETENCIES

·        Business Acumen – Uses knowledge, intuition, and judgment to interpret reliable data, making timely, thoughtful business decisions that add value. Embraces technology, remaining up-to-date on relevant technology trends. Takes risks based on the best available data, acknowledging failure as a possibility.

·        Communication – Demonstrates social and emotional intelligence and interpersonal skills by identifying the appropriate audience and information to be delivered to meet organizational goals. Delivers messages with the design of influencing others. Demonstrates exceptional listening skills and openness to messages/information from others.

·        Curiosity – Acts as a catalyst for organizational strategic change. Intentionally gathers new information about industries, technologies, and techniques. Takes initiative, constantly searching out opportunities.

·        Execution – Have the right people in the right place. Assures the right systems and processes are in place. Influences and openly collaborates, internally and externally. Is results-driven, linking strategy with operations while ensuring employee understanding to achieve results.

·        Organizational Development – Creates an inclusive, authentic workplace that leverages individual differences and fosters the development of others. Creates an emotional connection with others. Demonstrates and demands conduct that facilitates trust, cooperation, teamwork, and continuous improvement and learning.

·        Vision – Leverages long-term, strategic thinking, considering internal and external opportunities and implications. Acts as a catalyst to drive future performance by influencing others.

KEY KNOWLEDGE AND EXPERIENCE

·    Bachelor’s Degree in marketing, communications, public relations, or related field. Master’s degree is a plus.

·   Minimum of five years of experience in marketing, communications, or related roles, preferably in the nonprofit sector.

DIRECT REPORTS

Marketing Specialist

PERFORMANCE MEASUREMENTS

·        Appropriate and effective interaction with staff, management, volunteers, and professional associates.

·        Accomplishment of job functions in an effective and timely manner.

·        Ability to thoroughly analyze problems.

·        Demonstrated ability to meet demanding and changing deadlines despite interruptions.

·        Adheres to and enforcement of company policies and procedures.

·        Budget Management: Manage the marketing and communications budget effectively, ensuring optimal allocation of resources. Monitor budget adherence, cost-effectiveness, and return on investment for various marketing and communication activities.

·        Media and Public Relations: Assess the effectiveness of media and public relations efforts. Measure metrics such as the number of media mentions, positive media coverage, and the reach and impact of press releases or media campaigns.

·        Communication Effectiveness: Assess the effectiveness of internal and external communications, including newsletters, press releases, website content, and social media posts. Monitor feedback, engagement, and response rates to evaluate communication strategies.

·        Stakeholder Satisfaction: Conduct surveys or feedback mechanisms to assess stakeholder satisfaction with marketing and communication efforts. Use qualitative and quantitative data to gauge satisfaction levels and identify areas for improvement.

·        Collaboration and Team Management: Assess your ability to work collaboratively with other departments and manage your team effectively. This can be measured through feedback from colleagues, team performance evaluations, and the successful completion of projects.

Goodwill Industries of the Greater Chattanooga Area