Key Takeaways
- Pay: $1,000 / 8-hour day
- Location: New York City (NYC-based talent only)
- Who they want: Female talent ages 20–40 with a cool, non-traditional look
- Campaign: Luxury fashion handbag shoot (digital + DOOH)
- Casting: Tallulah Bernard Casting
- Usage: 12 months digital channels + DOOH; full digital usage (including wholesale)
What Is the “Global Luxury Brand Commercial” About?
This casting call is for a global luxury fashion brand handbag campaign shooting in New York City. The creative concept celebrates NYC’s diverse style through talent who either represent—or have a playful personal connection to—iconic cities around the world.
Instead of “standard model” vibes, this campaign is looking for real point of view: an interesting look, an authentic personal story, and a fashion sensibility that feels editorial and city-inspired. If your style says something and you can connect it to one of the featured cities, this is the kind of luxury casting that wants you to show up as yourself.
Who Is in the Cast of “Global Luxury Brand Commercial”?
This is a commercial campaign, so no principal cast names are listed. The “cast” will be the models and non-traditional talent booked for the shoot.
Casting is seeking:
- Female talent ages 20–40
- NYC-based and able to work in New York City
- Cool, interesting, non-traditional look with an authentic story/background
- Talent with a meaningful or playful connection to one featured city:
- Paris, London, Tokyo, Miami, Hawaii, Las Vegas, Los Angeles, or New York
- Open to models, creatives, artists, and non-traditional talent
Who Is the Casting Director or Company Handling This Project?
This casting is being handled by Tallulah Bernard Casting, who is managing submissions for this NYC luxury handbag campaign.
How Does the Casting Process Work for This Luxury Handbag Campaign?
High-end fashion castings often prioritize story, look, and vibe—plus how well you align with the creative direction. Here’s the typical process:
- Apply online with photos and basic info
- Include details that show your connection to a featured city (background, lived experience, or a real personal tie)
- Casting reviews for editorial presence, uniqueness, and how your “city energy” reads on camera
- Shortlisted talent may be contacted for additional photos, availability, sizing, or a brief video intro
- If booked, you may have light prep such as fittings or wardrobe coordination
Because this is luxury, expect the team to value polished professionalism: quick replies, punctuality, and the ability to take direction smoothly.
Where Is the Campaign Filmed?
This project is filming in New York City, and applicants must be NYC-based.
When Does Filming Start?
The listing was posted 1 day ago, which suggests casting is active and the shoot timeline may be approaching quickly. Luxury campaigns often move fast once the lookbook/creative is locked, so applying early can help.
Where Can You Find “Global Luxury Brand Commercial” Casting Calls and Auditions?
You can find this listing on Project Casting — please click here to apply now!
Best Audition Tips for Landing a Role on This Luxury Fashion Campaign
Luxury castings are about presence, point of view, and storytelling. Here’s how to stand out:
- Submit photos that feel editorial, not overly posed
Clean lighting, confident body language, and simple styling that shows your features. - Lead with your “city connection”
Don’t just list the city—explain the tie in one line:- “Raised in Tokyo, now in NYC—my style blends streetwear and tailoring.”
- “Lived in London for years—minimal silhouettes, sharp lines, statement accessories.”
- “Miami roots—bold color, sun-washed tones, beach-to-city energy.”
- Show a strong personal style
This casting wants talent with a viewpoint. Include one look that represents your everyday style and one that feels elevated. - Keep grooming clean and modern
Luxury campaigns love authenticity, but it should still feel intentional and camera-ready. - Be easy to direct
If asked for video, keep it simple: quick intro, your city connection, and a natural on-camera presence. Calm confidence reads expensive. - Be ready for usage expectations
This includes 12 months digital + DOOH and full digital usage including wholesale—know what that means for your comfort level before confirming.
Compensation and Usage
- $1,000 for an 8-hour day
- Usage: 12 months for digital channels + DOOH, with full digital usage (including wholesale)
