Tom Hanks is speaking out against recent medical advertisements that have used an AI-generated version of his likeness without his permission.
In a public service announcement shared on Thursday, the Oscar-winning actor condemned those responsible for the deceptive ads and urged his 9.5 million followers not to be misled by these promotions, which falsely use his image and voice.
“There are multiple ads circulating online that falsely use my name, likeness, and voice to promote miracle cures and wonder drugs,” Hanks stated. “These ads were created without my consent, fraudulently using AI. I have no involvement with these posts, the products and treatments they advertise, or the people promoting these so-called cures.”
Hanks further clarified, “I have type 2 diabetes, and I ONLY work with my board-certified doctor regarding my treatment. DO NOT BE FOOLED. DO NOT BE SWINDLED. DO NOT LOSE YOUR HARD-EARNED MONEY.”
This isn't the first time Hanks has addressed the misuse of his likeness. Last October, he issued a similar warning about a video promoting a dental plan that featured an AI version of him, which he also had no connection to.
Hanks, who starred in 2004's The Polar Express—the first film made entirely with motion capture technology—has previously discussed the rapid advancements in artificial intelligence. In a May appearance on The Adam Buxton Podcast, he reflected on the implications of AI and deepfake technology.
“Anyone can now recreate themselves at any age through AI or deepfake technology,” Hanks said. “I could be hit by a bus tomorrow, but my performances could continue indefinitely.”
He added, “Without the understanding that it's AI or a deepfake, there would be nothing to indicate that it's not me. It's going to have a degree of lifelike quality.”
