Takeaways
- James Gunn is actively advocating for more DC productions in Georgia, citing top-tier crews and personal preference despite rising competition from the U.K.
- Georgia’s once-thriving film industry is facing challenges, including fewer productions and increased international competition.
- Tax incentives remain key, but states and countries are evolving their offerings to attract big-budget projects.
- Gunn’s commitment to Georgia could influence future productions despite economic hurdles.
James Gunn Pushes for More DC Films in Georgia
In an industry where location decisions are often dictated by tax incentives and budget constraints, few directors hold the power to decide where their projects are filmed. James Gunn, however, isn’t just any director—he’s also the co-CEO of DC Studios. And he’s using his influence to keep film production rooted in Georgia, a state he personally and professionally champions.
Gunn Brings “Superman” to Georgia
Gunn’s first DC feature film since leaving Marvel, Superman, was largely shot in Georgia. From months of production at Trilith Studios in Fayetteville to transforming Macon’s historic Terminal Station into the Daily Planet newsroom, the state played a starring role. The film, which debuts July 10, is estimated to have cost $225 million—after factoring in tax incentives.
“I have the power to do that. Most filmmakers do not,” Gunn told The Atlanta Journal-Constitution.
That authority not only gave Georgia another blockbuster but also reaffirmed Gunn’s deep connection to the state, a relationship dating back to Guardians of the Galaxy Vol. 2 in 2016.
A Personal and Professional Bond with Georgia
Gunn has filmed multiple projects in Georgia, including Peacemaker Season 2, which he relocated from Vancouver to Atlanta. His growing affection for the area led him to purchase a home in Fayette County in 2018. According to the Robb Report, he also recently bought a Bel Air property once owned by Mia Farrow for $8.5 million, but Georgia remains close to his heart.
“It’s worth it for the quality of the crews I get here,” Gunn added.
Georgia’s Competitive Advantage Is Shrinking
For years, Georgia’s 30% uncapped transferable tax credit made it one of the most attractive filming destinations in the world. Big-budget films like The Hunger Games, Jumanji, Shazam!, and Marvel hits like Black Panther and Ant-Man were shot in the state.
However, recent years have seen a shift. The U.K. has emerged as a more appealing location for productions exceeding $100 million. With similar tax breaks, fewer labor unions, and reduced costs, studios—especially Marvel—are increasingly filming overseas. For instance, Marvel’s latest Avengers installment has moved to London, and Thunderbolts is reportedly the last Marvel film scheduled at Trilith.
Industry Slowdown in Georgia
The consequences are already visible. Georgia’s film office currently lists only 28 active productions, down from the typical 40 to 50 during peak times. While DC Studios has expanded its footprint in London—Supergirl recently wrapped filming in England and Scotland—Gunn remains vocal about his desire to keep part of DC’s slate in Georgia.
“I’m going to do all I can to keep shooting here,” Gunn emphasized.
National Competition Heats Up
Georgia isn’t only competing internationally. States like New York, California, New Jersey, and New Mexico are bolstering their film incentive programs:
- New York increased its tax credit budget to $800 million annually.
- California raised its cap from $450 million to $750 million.
- Georgia reinstated a tax credit for postproduction work but made no changes to its core offering.
These moves reflect the intensifying battle to lure productions—especially mid-budget films and TV series—back to U.S. soil.
The Future of DC in Georgia: Uncertain but Hopeful
Gunn has not officially committed any upcoming DC projects to Georgia, including his next film, Clayface. Yet, his ongoing advocacy suggests he’ll continue pushing for Georgia-based shoots wherever possible. His stance may not only influence DC Studios’ decisions but could also inspire other filmmakers to consider Georgia as a viable, high-quality production hub despite the economic tides.
Why It Matters for Entertainment Professionals
For aspiring actors, crew members, and creatives based in Georgia or looking to break into the industry, Gunn’s efforts could signal future opportunities. A major director backing local talent and infrastructure provides visibility and potential job growth—especially in an uncertain industry climate.
