Takeaways for Aspiring and Emerging Talent
- A national bourbon brand is casting Asian men and women for featured background roles.
- Commercial shoot will take place in Kentucky at a stylized Japanese bar set.
- No acting experience needed — real, relatable people encouraged to apply.
- Pays $500/day, with overtime and full media usage included.
- Non-union opportunity through On Location Casting.
- Apply now via Project Casting: Bourbon Commercial Casting Call – Project Casting
What Is This Bourbon Commercial About?
This project is a high-profile commercial for a nationally recognized bourbon brand, aiming to showcase authentic human connection in a modern, stylized take on a traditional Japanese bar environment. The creative direction centers around natural interaction, cultural ambiance, and a welcoming, social vibe.
Rather than relying on actors, this campaign looks for real people with character, whose natural expressions and genuine personalities will resonate on screen. The production blends cultural nuance with modern storytelling, making it a visually rich and emotionally grounded campaign.
Who Is in the Cast of the Bourbon Commercial?
This casting call is for featured background talent, specifically seeking Asian men and women between the ages of 25–80. These roles are non-speaking but will appear prominently in the setting, adding depth and cultural texture to the bar atmosphere.
While the lead talent for the campaign has not been announced, the background actors will be carefully featured and styled to reflect the elevated, authentic tone of the commercial. You don’t need to be an actor—just someone who feels natural, confident, and memorable on camera.
Who Is Casting for This Project?
On Location Casting, a leading name in national commercial and TV casting, is overseeing this project. With years of experience placing real people in major campaigns, On Location Casting is known for finding genuine, everyday talent and ensuring a seamless on-set experience for non-union performers.
They work closely with production teams to find faces that audiences can relate to—and remember.
How Does the Casting Process Work?
The application process is straightforward, and no acting resume is required:
- Submit current photos that clearly show your face and full body. No filters, hats, or sunglasses.
- Indicate your age range appearance, confirm you are at least 21 years old, and include any visible tattoos or standout features.
- Be ready to commit to a full-day shoot, with no early departures.
- Bring a positive, flexible attitude—this production values professionalism and reliability.
Selected participants will receive styling guidance and shoot details after booking.
Where Is the Commercial Being Filmed?
Filming will take place in Kentucky, where the production will recreate a chic, Japanese-style bar indoors. The creative direction leans on atmospheric lighting, rich textures, and social interaction, making the environment feel authentic and cinematic.
Applicants should either live locally or be able to travel to set within a reasonable driving distance. This is a local hire-only opportunity.
When Does Filming Start?
Exact shoot dates are being finalized, but casting is currently active. Talent should remain available for scheduling in the coming weeks. Applicants must be ready to commit to a full-day call—typically up to 8 hours—with overtime available if needed.
Punctuality and flexibility are essential to maintaining production flow and delivering a polished final product.
Where Can You Find Casting Calls for This Commercial?
Complete casting details are available on Project Casting:
👉 Commercial Kentucky Casting Call for Real People – Project Casting
Project Casting continues to be the go-to platform for commercial, TV, and film casting calls, offering verified listings for actors and real people alike.
What Are the Best Audition Tips for Landing a Role in This Commercial?
Although this role doesn’t require traditional acting, you still want your submission to stand out:
- Submit clear, professional-looking photos that reflect your natural look—avoid selfies or distracting backgrounds.
- Lean into authenticity—casting wants real expressions, unique features, and approachable energy.
- Highlight any special features (tattoos, facial hair, distinctive style) in your submission.
- Show up confident and camera-ready—your energy matters just as much as your look.
- Be responsive—check your email regularly for follow-up and instructions from casting.
This project offers on-camera visibility in a nationally distributed commercial and a chance to build professional experience with a seasoned production team.
How to apply?
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