Takeaways for Aspiring and Professional Models
- A natural hair care brand is casting male models of all hair types for a new campaign.
- Open to all textures—from coily and curly to wavy and straight.
- Filming takes place in Atlanta, Georgia.
- Models must be confident, camera-ready, and open to light grooming.
- Casting by Model Works, LLC.
- Paid opportunity with brand campaign exposure.
- Apply here: Male Model Casting Call – Project Casting
What Is This Natural Hair Brand Campaign About?
This upcoming shoot is for a well-known natural hair care brand that champions authenticity, confidence, and style. The campaign celebrates the diverse beauty of natural hair, encouraging men to embrace and showcase their hair’s natural texture.
Whether your hair is coily, curly, wavy, or straight, this casting offers a platform to represent real men with real hair, highlighting the brand’s mission of inclusion and self-expression. The final campaign will be featured in both video and photo formats across digital, print, and social channels.
Who Is in the Cast of This Natural Hair Campaign?
The cast will feature a diverse lineup of male models, each bringing their own unique texture, style, and energy to the screen. These are non-speaking roles but offer high visual exposure, especially for models looking to break into commercial campaigns or build their book with beauty and wellness content.
While no celebrity ambassadors have been announced, the campaign will be highly stylized and brand-focused—placing its cast at the center of its visual story.
Who Is Casting for This Project?
Model Works, LLC is the casting agency managing submissions for this shoot. Based in Atlanta, Model Works specializes in brand partnerships, lifestyle campaigns, and commercial modeling, offering a wide range of opportunities for both new and established talent.
Their track record includes collaborations with beauty, fashion, and wellness brands, ensuring a professional experience and strong industry visibility for booked talent.
How Does the Casting Process Work?
Here’s what male models need to know:
- Submit headshots and recent, unretouched photos that showcase your natural hair clearly.
- Be prepared to participate in light grooming, including hair trimming or facial shaving if requested.
- Must be based in Atlanta or able to work locally—no travel accommodations are provided.
- Be available for the scheduled shoot dates, which will be shared upon booking.
- Be professional, punctual, and comfortable on camera.
Model Works is looking for men who are authentic, expressive, and proud of their hair, regardless of length or curl pattern.
Where Is the Campaign Being Filmed?
Filming and photography will take place in Atlanta, Georgia, at a clean, studio-style location. Atlanta continues to be a thriving hub for media, fashion, and commercial production, making this a great opportunity for locals looking to grow their exposure in brand work.
When Does Filming Start?
Exact shoot dates will be shared directly with selected talent. Models must be available during the scheduled window and remain flexible with time. Shoots typically last a few hours but may include full-day sessions depending on the campaign’s scope.
Where Can You Find This Casting Call?
Full casting and submission instructions are available now at Project Casting:
👉 Natural Hair Brand Male Model Casting Call – Project Casting
Project Casting regularly features opportunities for actors, models, and creatives working in commercials, brand campaigns, and entertainment.
What Are the Best Audition Tips for Landing This Modeling Job?
Even for non-speaking roles, how you present yourself matters. Here’s how to stand out:
- Keep your look clean and natural—skip filters and show off your hair’s real texture.
- Highlight your confidence in photos or video reels. Show personality, not just poses.
- Be honest about your hair routine and comfort with grooming. Transparency helps casting directors prep for shoot day.
- Follow submission instructions exactly. Simple mistakes can delay or cancel your consideration.
- Stay responsive. Quick replies to casting requests show professionalism and enthusiasm.
This is more than a modeling gig—it’s a chance to be part of a movement celebrating natural hair and self-expression.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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