Takeaways:
- Carter’s is casting real families for a national commercial photo and video shoot.
- Open to all ethnicities, including same-sex families with babies (0–12 months).
- Filming in New York City at the end of April or early May.
- Paid commercial opportunity with industry exposure and credit.
- Apply now on Project Casting.
What Is the Carter’s Fashion Campaign About?
This casting call is for a national commercial campaign by Carter’s, the iconic children’s clothing brand known for its heartwarming, real-life family marketing. The campaign aims to highlight the genuine connections between parents and their children, capturing everyday moments that reflect love, comfort, and joy through a fashion-forward lens.
Whether it’s a photo shoot or a commercial video, this campaign is about showcasing authentic family dynamics—making it an ideal opportunity for families who want to make meaningful, on-camera memories together.
Who Is in the Cast of This Campaign?
Unlike traditional campaigns that use professional actors or models, Carter’s is casting real families to bring an honest and relatable feel to the screen. The casting is open to families of all backgrounds, including same-sex couples and parents with babies under 12 months old. Siblings are welcome too, as long as they wear size 8 or smaller.
Who Is Casting for the Carter’s Fashion Campaign?
The casting is being managed by Cast Inc., a well-established agency known for sourcing authentic talent for commercial and lifestyle campaigns. They’re committed to inclusive and diverse storytelling, making them a natural partner for Carter’s in delivering a campaign that celebrates modern families of all kinds.
How Does the Casting Process Work?
Applying is simple and family-friendly:
- Submit through the Project Casting listing.
- Include photos of your family, especially with your baby.
- Ensure you meet the size and age criteria.
- Be available for a one-day shoot in New York City at the end of April or early May.
If selected, you’ll receive detailed information about wardrobe, call times, and location specifics. Compensation is paid, and families will also receive professional exposure and industry credits.
Where Is the Carter’s Campaign Filmed?
Filming will take place in New York City, a hub for fashion, media, and commercial production. Families must either live locally or be able to work as a local hire, as travel and accommodations are not provided by production.
When Does Filming for This Project Start?
The shoot is scheduled for late April or early May. Applicants must be fully available during this window and flexible with call times. This ensures smooth coordination, especially with young children involved on set.
Where Can You Find Carter’s Casting Calls and Auditions?
You can apply directly via the Project Casting listing below: Apply to Carter’s Fashion Photo Shoot Casting Call
Project Casting offers daily casting calls for commercials, print shoots, TV shows, and more—ideal for parents, actors, and real families seeking industry opportunities.
What Are the Best Audition Tips for Landing a Role in Carter’s Campaign?
1. Submit Natural Family Photos
Avoid staged or heavily edited photos. Casting directors want to see genuine family interaction.
2. Highlight Your Baby’s Comfort Level
Let them know if your baby is calm around lights, noise, or crowds. This can improve your chances of getting booked.
3. Keep Communication Clear
Respond quickly to casting messages and ensure all your info (ages, sizes, availability) is accurate.
4. Dress Simply for the Shoot
If selected, bring simple, neutral wardrobe options unless otherwise directed. The focus should stay on your family’s chemistry.
5. Be Flexible and Positive
Shoots with kids can be unpredictable—flexibility and patience go a long way on set.
Final Thoughts
If you’re a parent looking for a unique and professional opportunity to bond with your family—and get paid for it—this Carter’s commercial campaign might be your perfect fit. Not only will you gain valuable on-set experience, but your family will also become part of a campaign that celebrates the beauty of real life.
Spots are limited, and the deadline is fast approaching. Don’t miss your chance to shine with your little ones in front of the camera.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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