Takeaways:
- Casting real Mazda drivers nationwide for an official industrial video project.
- Pays $500 per day, with potential for additional promotional opportunities.
- Open to Mazda owners and lessees (models from 2023–2026).
- Filming will occur at participants’ locations across the U.S.
- Apply now through Project Casting.
What is the Mazda Industrial Project About?
Mazda is searching for real drivers — not actors — to star in a new industrial video project celebrating authentic connections between people and their vehicles.
This campaign highlights the joy of driving a Mazda, focusing on real-life stories, emotional experiences, and the lifestyle that comes with owning or leasing one of the brand’s signature models.
Participants will share how Mazda fits into their daily lives, offering a glimpse into what makes their vehicle special — from road trips and commutes to family adventures and personal milestones.
If you’ve ever said, “I love my Mazda,” this is your chance to tell the world why.
Who is in the Cast?
Unlike traditional commercials, this project features everyday Mazda owners and drivers from across the United States.
Casting directors are seeking a diverse group of participants — people of all ethnicities, backgrounds, and abilities who can share genuine, unscripted experiences behind the wheel.
Whether you’re a city commuter, road-tripper, or first-time owner, your story could be featured in Mazda’s next branded video.
Who is the Casting Director?
This casting is managed by Genuine: The Real People Company, a trusted casting agency known for finding authentic, non-actor talent for national brands.
Genuine has collaborated with some of the biggest names in the industry — from tech companies to automakers — by spotlighting real consumers and their unique stories. Their goal is to showcase truth, diversity, and emotion on camera.
How Does the Casting Process Work?
Here’s how to apply and get noticed for the Mazda Industrial Project:
- Submit Your Application: Apply online via Project Casting.
- Share Your Story: Describe your experience as a Mazda driver — what you love about your car, how it fits your lifestyle, and why it matters to you.
- Virtual Interview (If Selected): Shortlisted applicants may be invited to a remote video chat with the casting team.
- Filming at Your Location: The production crew will travel to your area to record your interview and b-roll footage of you with your Mazda.
No acting experience is required — they’re looking for authenticity and enthusiasm.
Where is the Mazda Industrial Project Filmed?
Filming takes place nationwide. The production team will travel to capture participants in their natural environments — whether that’s at home, on a scenic drive, or in their favorite neighborhood.
This unique setup allows Mazda to connect directly with real people, showcasing genuine stories without requiring travel or studio filming.
When Does Filming Start?
Filming will take place in the coming weeks, depending on the selected participants’ schedules and locations.
Applicants should be ready for a one-day shoot, with flexible timing arranged by the production team.
Where to Find the Mazda Industrial Project Casting Call
All the details and submission links are available on Project Casting.
👉 Apply for the Mazda Industrial Project Casting Call Here
Casting Details:
- Project: Mazda Industrial Video Project
- Casting Company: Genuine: The Real People Company
- Location: Nationwide (U.S.)
- Talent Type: Real Mazda Owners and Lessees
- Eligible Models (2023–2026):
- Mazda CX-50
- Mazda CX-50 Hybrid
- Mazda CX-90
- Mazda CX-90 PHEV
- Compensation: $500 for participation (plus potential additional pay)
- Filming: Conducted at your location
- Requirements:
- Adults 18+
- Must currently own or lease an eligible Mazda model
- Comfortable speaking on camera
Best Audition Tips for Landing the Role
Want to stand out to the casting team? Here’s how to make your story shine:
- Be Genuine: Speak naturally — they want your real experience, not a rehearsed script.
- Show Passion: Talk about what you love about driving your Mazda — reliability, performance, comfort, or memories made.
- Use Great Lighting: If asked for a video submission, film in a well-lit space near your vehicle.
- Include Personal Touches: Mention road trips, family stories, or moments that make your Mazda meaningful.
- Relax on Camera: Authentic smiles and honest emotion make the best impressions.
Why This Opportunity Matters
This is your chance to appear in an official Mazda production while earning $500 for a single day of filming.
Beyond the pay, it’s an opportunity to represent your favorite car brand, share your story nationwide, and potentially be featured in future Mazda promotional materials.
If you love your Mazda and want to inspire others to hit the road, this project puts your story in the driver’s seat.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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