Key Takeaways
- A Sally Beauty commercial is now casting women ages 20–45 of all ethnicities.
- Casting is managed by Baileys Entertainment Group.
- Talent must deliver natural, engaging on-camera performances that reflect the brand’s personality.
- Compensation is a flat rate of $2,750.
- Apply for the Sally Beauty commercial casting call here.
What is the Sally Beauty Commercial About?
This upcoming campaign from Sally Beauty, a global leader in beauty and self-expression, is designed to highlight individuality, creativity, and authenticity. The brand is searching for women who can confidently embody the message of empowerment and personal style, making beauty feel accessible and inclusive to all.
Unlike traditional ads that focus solely on product, this campaign celebrates the people behind the beauty movement—real women who can bring life and authenticity to the screen.
Who is in the Cast of the Sally Beauty Commercial?
The cast will feature diverse women, ages 20–45, representing a broad spectrum of styles and personalities. While final casting decisions will be made closer to filming, the campaign is structured to ensure that inclusivity and relatability are at the heart of the production.
The talent selected will become the face of Sally Beauty for this commercial, potentially opening doors for future brand collaborations.
Who is the Casting Director?
Casting is being handled by Baileys Entertainment Group, a respected casting and production company. Known for its work across commercials, branded campaigns, and media projects, the company has a strong track record of connecting major brands with the right talent to bring their stories to life.
How Does the Casting Process Work?
The process for the Sally Beauty commercial is designed to be straightforward:
- Apply online through Project Casting.
- Submit a headshot, resume, and details about your on-camera experience (if any).
- Shortlisted candidates may be asked to submit a self-tape audition that demonstrates confidence, personality, and camera presence.
- Final selections will be made by the production team in collaboration with the casting director.
While prior commercial or acting experience is helpful, it is not required. Personality and authenticity are just as important.
Where is the Sally Beauty Commercial Filmed?
The commercial will film in the United States, though exact filming locations will be provided to selected talent. Because it is a national brand campaign, the production values will be high, with an emphasis on professional execution and creative storytelling.
When Does Filming Start?
Filming dates will be scheduled following the final casting decisions. Applicants should be prepared for flexible scheduling to accommodate the production team’s timeline.
Where Can You Find Sally Beauty Casting Calls?
Project Casting is the official hub for all audition details and applications.
👉 Click here to apply for the Sally Beauty commercial casting call.
Best Audition Tips for Landing a Role in the Sally Beauty Commercial
To stand out during the casting process, aspiring talent should focus on the following:
- Show personality: Casting directors want real, authentic individuals. Don’t be afraid to bring energy and uniqueness to your performance.
- Be camera-ready: Look polished but natural. Showcase your personal style in a way that aligns with Sally Beauty’s brand identity.
- Express confidence: Even if you don’t have acting experience, confidence in front of the camera can make a lasting impression.
- Keep it natural: Avoid over-acting. This commercial calls for subtle, genuine performances.
- Follow directions carefully: Ensure your submission matches all requirements—details matter in commercial casting.
Why This Casting Call Stands Out
With a $2,750 flat rate, this is one of the more lucrative commercial casting opportunities available. Beyond the pay, this project provides talent with a chance to represent a global beauty brand, gaining exposure that can help build credibility in both commercial and entertainment markets.
For aspiring or experienced performers, this casting call represents an exciting opportunity to connect with a household name while showcasing personal style and professionalism on camera.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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I likeBlog comment creation that this casting call is focusing on authenticity and individuality instead of just showcasing products. It’s refreshing to see a brand highlight real women and their unique styles, especially in a space that’s often overly polished. The flat rate compensation also makes this opportunity feel more transparent and fair for talent.