In new patent filings, Kanye West has trademarked YEEZUS Amusement Parks, NFTs, and More.
Toys, athletic equipment, campaign buttons, and other items are just a few available things.
Kanye West’s Mascotte Holdings, Inc. company has filed numerous U.S. federal trademark registrations for his multi-faceted imprint YEEZUS through his Masottes Trademarks, LLC business.
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According to trademark attorney Josh Gerben, the documents show Ye’s plan to establish YEEZUS-branded amusement parks, blockchain-backed currencies and non-fungible tokens (NFTs), physical and online retail stores, toys, and games, sporting equipment, campaign buttons, clothes, bags, housewares, and cosmetics.
During an interview at the Cannes premiere of his Cruel Summer short film in 2012, West expressed interest in launching his amusement parks one day.
“What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences,” he told GQ. “[It’s] something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.”
While Ye’s filings do not confirm the production of the items and services mentioned, they do indicate a strong desire to expand the YEEZUS brand into new sectors. Last year, Ye made headlines for vehemently opposing the creation of NFTs in a handwritten letter on Instagram, though his documents show that he is now interested in entering the metaverse.
“Do not ask me to do a f****** NFT,” he previously wrote, adding that he was focused on “building real products in the real world.”
Meanwhile, Ye is recruiting for his Donda Sports academy, signing All-Pro defensive Aaron Donald of the Los Angeles Rams and All-Star Jaylen Brown of the Boston Celtics.
Kanye West has filed 17 new trademark applications around his YEEZUS name.
The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT’s, toys and more. ????#KanyeWest pic.twitter.com/bI7RkA1Pk3
— Josh Gerben (@JoshGerben) June 1, 2022
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