Takeaways
- Paid, flexible gig for Gen-Z creators (18–25) and NYC-based models.
- Remote + in-person shoot: record UGC at home, then join a 2-3 hr photo session in Manhattan.
- AF Castings is booking talent on behalf of a fast-growing tooth-gem brand.
- Project Casting handles submissions—link below.
- Hot trend: tooth gems are surging in popularity thanks to Gen Z’s love of expressive micro-accessories and celebrity endorsements.
What Is the Tooth Gem Campaign About?
The beauty label behind the brief is launching a digital-first campaign to showcase its crystal tooth-gem kits. The concept pairs user-generated content (UGC)—think short-form videos, GRWM posts, and “first-sparkle” reaction reels—with stylish editorial shots highlighting how quick and safe the application process is. The brand’s goal: turn everyday smiles into scroll-stopping statements while riding the broader jewelry-as-self-expression wave that’s projected to push the global gems market to USD 361 billion in 2025.
Who Is in the Cast?
Rather than traditional actors, the campaign spotlights real Gen-Z faces:
- UGC creators who can film polished TikToks or Reels from home.
- NYC fashion models comfortable interacting on camera and flashing a gem-adorned grin.
- Diverse representation is a must, reflecting a generation that values inclusivity and brand authenticity. Gen Z already makes up nearly 30 % of the U.S. population and is online “almost all the time,” making them a powerhouse for viral reach.
Who Is Handling Casting?
AF Castings, a New York–based agency known for matching digital-native talent with lifestyle brands, leads the search. Their roster includes influencers featured in campaigns for streetwear labels, indie cosmetics, and experiential pop-ups, making them a natural partner for a youth-driven beauty launch.
How Does the Casting Process Work?
- Apply on Project Casting (link below) with updated headshots or clear digitals.
- Show your style: attach or link to 2–3 short videos—lip-syncs, product demos, or vlogs—that capture your on-camera energy.
- Highlight creative skills (editing, color-grading, trend-spotting) in the application’s notes section.
- Selected talent receives a UGC brief (script beats, brand voice, and soundtrack options) and tooth-gem starter kit to film remotely.
- NYC-based models book a single afternoon shoot (2–3 hrs) at a SoHo studio—wardrobe and glam provided.
- Deliverables due one week after kit arrival; payment released upon content approval.
Where Is the Campaign Filmed?
- Remote segments: anywhere with good natural light—perfect for dorms and first apartments.
- In-person shoot: a daylight loft in lower Manhattan, New York City, ensuring quick subway access for borough commuters.
When Does Filming Start?
Production targets mid-to-late July 2025 to capture summer style and align with the brand’s back-to-campus drop. Remote creators receive kits the first week of July, while the NYC photo-day window spans July 22–July 26 (exact call sheets provided upon booking).
Where Can You Find Casting Calls and Auditions?
📍 Apply here: Gen-Z UGC & NYC Model Casting – Project Casting
Bookmark Project Casting’s Modeling & Influencer Jobs hub for daily updates on paid beauty, fashion, and lifestyle gigs.
What Are the Best Audition Tips for Landing a Role?
| Pro Tip | Why It Works |
|---|---|
| Lead with personality | Brands want genuine, upbeat energy that feels “friend-to-friend,” not scripted. |
| Film vertically in 4K | High-res, phone-friendly clips save editors time and look crisp on TikTok. |
| Show your smile | Close-ups of teeth before & after add instant credibility for a tooth-gem product. |
| Stay trend-aware | Reference current Gen-Z sounds or transitions without violating copyright. |
| Emphasize punctuality | Quick turnarounds keep campaigns on schedule—mention past on-time deliveries. |
| Demonstrate safe application | If you’ve used gems or grills, note hygiene steps; it reassures both casting and viewers. |
| Network politely on set | Brief hellos to creative directors can turn a one-day shoot into recurring work. |
Why Tooth Gems Are Trending (and Why It Matters)
From Beyoncé’s diamond-studded grin to Rosalia’s sparkling canines, mouth jewelry has re-entered mainstream culture, echoing the Y2K revival. Dental artists report a surge in demand for crystal accents and custom grills, fueled by social media close-ups and Gen-Z’s demand for hyper-personal style statements.
For creators, that means content around tooth gems is algorithm gold: viewers watch transformations, then click purchase links—exactly what this campaign wants to capture.
Ready to Shine?
If you’re a digital native with creative flair—or an NYC model ready for an afternoon of high-energy shooting—hit “Apply” on Project Casting today and put your brightest smile forward. Your next paid partnership could start with a single sparkle.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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