Takeaways for Aspiring & Professional Models
- A national natural hair brand is casting female models in Atlanta for an upcoming beauty campaign.
- Open to all hair types and textures, including curly, coily, kinky, wavy, and straight.
- Casting is managed by Model Works, LLC, a trusted commercial modeling agency.
- Models must be 18+, confident on camera, and available for scheduled shoot dates.
- This is a paid opportunity with great exposure and portfolio-building potential.
- Apply here: Female Model Casting Call – Project Casting
What Is This Natural Hair Campaign About?
This high-visibility modeling campaign celebrates the beauty, diversity, and authenticity of natural hair. A well-known national brand is seeking fresh faces to represent its values of self-expression, individuality, and natural confidence.
The campaign will feature studio and lifestyle shoots, with models showcasing a variety of hair textures, curl patterns, and natural styles. From product spotlights to brand storytelling visuals, the goal is to empower women to embrace their natural look and see themselves reflected in beauty marketing.
Who Is in the Cast of This Natural Hair Campaign?
The cast will feature female models across a spectrum of hair types, including both newcomers and seasoned professionals. The emphasis is on authentic beauty and personal style rather than traditional modeling standards. Whether you have a short afro, long curls, or a unique combination of textures, this campaign wants to showcase real, radiant, and relatable talent.
Models will be part of both group and individual shots, with opportunities for standout moments on-camera, including close-up features of hair textures and lifestyle moments with products.
Who Is Casting for This Project?
The campaign is being cast by Model Works, LLC, a reputable Atlanta-based modeling agency known for sourcing talent for commercial shoots, national brand campaigns, and editorial content. Their commitment to inclusive casting and professionalism ensures a smooth experience from submission through shoot day.
Model Works frequently works with lifestyle and beauty brands that prioritize diversity, making them a go-to agency for models who want to land meaningful, high-quality work.
How Does the Casting Process Work?
Here’s what you need to submit and prepare for:
- Submit clear, recent headshots and digitals that showcase your face and hair texture.
- Be confident and comfortable having your natural hair featured as-is—this is not a styled shoot with wigs or extensions.
- Be based in or willing to work in Atlanta, GA—no travel stipends are provided.
- Availability for the scheduled shoot dates is a must.
- Submit early—submissions are reviewed on a rolling basis.
Models will be contacted directly by the casting team if selected for further consideration.
Where Is the Campaign Being Filmed?
Filming and photography will take place in Atlanta, a growing hub for creative, fashion, and commercial productions. The shoot location will be a professional studio environment, equipped to capture high-quality content in line with the brand’s polished visual identity.
Atlanta-based models benefit from the city’s vibrant industry network and consistent demand for fresh faces in commercial work.
When Does Filming Start?
While the exact dates are not publicly listed, filming is expected to take place within the coming weeks. Selected models will be notified well in advance, with call times and production schedules confirmed after booking. Shoots may range from half-day to full-day sessions.
Where Can You Find This Casting Call?
Full casting information is available through Project Casting:
👉 Natural Hair Brand Female Model Casting Call – Project Casting
Project Casting is the industry’s go-to platform for verified casting opportunities in modeling, film, television, and digital content.
What Are the Best Audition Tips for Landing This Modeling Job?
To maximize your chances of booking this campaign:
- Embrace your natural look—no need to alter your hair with heat or product for submissions.
- Submit high-resolution, natural-light photos that clearly show your hair and face.
- Radiate confidence—this campaign celebrates joy, self-love, and individuality.
- Be professional in your communication and punctual with replies.
- Follow instructions exactly—attention to detail shows you’re shoot-ready.
Whether you’re just starting or already have experience, this campaign offers the chance to be part of a movement that redefines beauty standards.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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