Key Takeaways:
* Warner Bros., Roblox, and Fandango are introducing a virtual box office within the Roblox gaming universe.
* The first movie to be ticketed in-game is Tim Burton's Beetlejuice Beetlejuice.
* In addition to the ticket sales feature, Roblox provides a unique gaming experience called “Escape the Afterlife.”
* This novel approach to marketing and ticketing might establish a trend for the gaming industry.
Dude, guess what's shaking up the gaming world? Roblox, the game that you and millions of others love, is starting to sell movie tickets! Yea, you heard right. Teaming up with Warner Bros. and Fandango, Roblox will now have its own virtual box office. And the opening act? Tim Burton's much-awaited Beetlejuice Beetlejuice.
All New Beetlejuice Experience on Roblox
This ticket-sales feature isn't the only crazy thing happening. Roblox has also introduced a game called “Escape the Afterlife.” Just like in the movie, this game will transport you straight into Beetlejuice's spooky, hilarious world.
Once you're in the Afterlife Lobby, you'll see places from the original Beetlejuice movie along with new scenes from the upcoming sequel. You'll also get to visit The Waiting Room and see Shrunken Head Guy with his eccentric friends. Now, doesn't that sound cool?
Your mission in the game will be to rescue fan-favorite characters like Delia, Lydia, and also some newbies. One of the coolest parts? You can buy your movie ticket while playing, and live out the Beetlejuice experience like never before. Plus, with each ticket purchase, you can get a special Beetlejuice avatar for your game profile.
Why Mix Gaming and Cinema?
So, why all this excitement? Why mix movies and games? According to Cameron Curtis, Warner Bros.' executive VP of global digital marketing, this unique blend aims to appeal to existing Beetlejuice fans, as well as introduce the character to a new audience. They're super thrilled to be the first studio to test ticketing on such a massive online gaming platform.
It's about getting involved where the people are, and in this case, the younger crowd that's buying PG-13 movie tickets is playing games like Roblox. It'll be interesting to see if this cool fusion of gaming and cinema moves the needle for ticket sales. In fact, it could revolutionize the way movie studios market their films – bringing more unique game environments, skins, emotes, and movie characters into the games we play.
Will Roblox's Movie Ticket Strategy Work?
So, what are your thoughts? Is Roblox's attempt to break into the movie ticket industry a stroke of genius or too ambitious? Will the Beetlejuice promotion liven up the game the same way it does the silver screen? We'll have to wait and see.
And if you're not quite ready to dive into Roblox for your next movie ticket, don't worry. You can still order the old-fashioned way through Fandango. Pre-orders for Beetlejuice Beetlejuice have already started rolling out. The film is slated to hit the big screens on September 6, 2024.
No matter how you like to game or the kinds of movies you enjoy, one thing's for certain. The great fusion of gaming and cinema brings even more excitement and innovation to both industries. Let's keep an eye out for how this partnership unfolds!
