Job title: Marketing Executive (part-time)
Based at: Market Rasen Racecourse (hybrid)
Contract type: Permanent
Hours: 22.5 hours per week
About the role
We have a fantastic part time opportunity for a Marketing Executive to join our team at Market Rasen Racecourse. The role will be responsible for driving revenue through the course through ownership, development and execution of local racecourse and fixture marketing plans.
About The Jockey Club
The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 course’s, millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on raceday’s and beyond.
As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible
At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.
The Marketing Executive will
- Work with the Marketing Manager Small Courses to own the development of local racecourse and fixture-specific marketing strategies and the consequent development of racecourse and fixture-specific marketing plans covering admissions and hospitality.
- Own the development of and own all local racecourse & fixture -specific marketing spend plans, being mindful of any opportunities to optimise ROI through adopting, where appropriate, local, regional, cross-racecourse or national spend plans.
- Support the development and execution of C&E marketing plans to drive regional C&E volume and revenue (together with the dedicated C&E team)
- Support the marketing to local Owners and Trainers
- Ensure that local-specific website and app platforms stay fresh and relevant by regularly updating content and customer journeys based on the over-arching strategy and direction provided by the Digital marketing and Brand teams.
- Drive the local eComms as relevant for their specific race day plans.
- To produce and post local-level content for use on local channels and on some occasions on group-wide channels if required.
- To execute local Communication/PR in line with local requirements and with guidance from the group wide communications team
About you
¨ Understanding of all key areas of the marketing mix, including proposition development, media planning and digital marketing execution
¨ Good interpersonal and communication skills.
¨ Good relationship-building skills
¨ Competent influencing skills
¨ Be proactive in keeping up to date with current marketing techniques and industry news.
What we offer in return
- All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
- An award-winning pension scheme provider with a generous employer contribution
- A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
- 25 days annual leave
- Access to a suite of Learning & Development training resources from renowned providers
- A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.
If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 6th April but we reserve the right to bring this forward if we have many applications.
The Jockey Club
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