Communications Brand Manager – Stouffers

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you’re driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We’re in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

In this role, our Marketing Communications Manager will champion and own growth, profit, and share for our Stouffers Business by leading the mining of consumer insights that create a sustainable competitive advantage. Primary responsibilities include setting communications strategy and optimizing the marketing mix to drive engagement across our consumers’ decision journeys.

In this role you’ll lead communications strategy development, and execution across the marketing mix (Digital, PR, TV/CTV, promotions, etc.); where cross-functional collaboration with internal stakeholders like Sales, Finance, Media & Social as well as external agency partners is paramount in order to plan breakthrough consumer experiences and disrupt the status quo.

Key Responsibilities:

• Develop a strong understanding of foundational tools across the portfolio and ensure relevance of each brand’s identity, essence, vision, mission, and core values
• Obsess over consumers’ enduring motivations, cultural context, and the business landscape; leverages marketplace data and trends to more deeply understand behavioral drivers of our categories’ consumers and/or a particular consumer segment
• Design personalized consumer experiences and tell compelling stories wherever and whenever content is consumed by leveraging global and affiliates assets; brings the purpose of our brands to life with breakthrough creative in service of unlocking business growth
• Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Optimize PFME investment and continuously manage for results
• Manage total division creative and media agencies relationship
• Lead digital evolution on search, CRM and direct to consumer test and learn.
• Partner with Sales and Customers to execute best-in-class strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results
• Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
• Demonstrate and coach on critical thinking by analyzing data and synthesizing learning into insights, strategic direction and action to drive innovation in media mix decisions and strong business results
• Provide day-to-day coaching to direct reports and build management routines that unlock high performance. Inspiring each direct report by defining clear expectations, regularly evaluating performance and provide clear feedback, training and support.
• Champion Nestlé’s Ways of Winning (Speed, Agility, Collaboration, and Courage) with direct reports and colleagues, leading by example to motivate and inspire direct reports and cross-functional teams supporting the brand to win with consumers

Requirements and Minimum Education:

• Minimum 5 years Brand Marketing experience
• BS/BA required
• Must have achieved proven results developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
• Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer
• Project Management experience, with a proven ability to influence and lead cross-functional teams and external agency partners, with a strong sense of urgency/bias for action.
• Deep understanding of total commercial spend and key P&L drivers; experience managing complex consumer marketing budget and media investment decisions
• Adaptability and flexibility to meet changing marketplace dynamics and priorities

Preferred Experience:

• Experience in Food & Beverages / Consumer Packaged Goods Industry (CPG)
• 2 years of people leadership experience
• MBA/MS Degree

Requisition ID: 195538

#LI-Hybrid

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.