PR and Influencer Senior Manager
ABOUT SQULPT
Squlpt Body Shaping is an innovative, cutting-edge plastic surgery practice that
has completely changed the paradigm of body contouring procedures. With our
SoftSqulpt™ method, we have removed the hurdles and downsides of traditional
procedures that require general anesthesia and a long and painful recovery.
We focus purely on awake liposuction and fat transfer procedures with a special
emphasis on breast augmentation, and our Petite BBL™ and XL BBL® . SoftSqulpt™
allows our patients to do their procedures comfortably, easily, with limited
downtime, a rapid recovery, and truly transformative results. Squlpt is also a
Silicone Free Zone™ – we no longer use implants in our practice because we
believe that techniques including fat transfer are a much safer long-term solution
with a natural and highly aesthetic result.
THE ROLE:
Currently based in Calabasas, Los Angeles, Squlpt is rapidly expanding, not only in
its digital presence but also geographically, with plans to open additional offices
in Houston, Miami, and New York. Our online and Social Media growth has been
fueled by the creation of compelling photo and video content. With a focus on an
elevated and highly aesthetic digital content style, we aim to educate our
audience on the uniqueness of our SoftSqulpt™ technology, the benefits of our
procedures, and of course, the “Wow” factor of our results. The next step is to
increase our publicity efforts ensuring SQULPT’s story is featured on National and
Regional media outlets (Print, Digital and Broadcast) and that a strong networks
of Influencers continued to be built and nurtured.
Squlpt is searching for an experienced PR and Influencer Senior Manager to join
our in-house marketing department, to tell our Brand Story, technology
innovation and impressive Patient Results to all media channels. We are seeking
candidates who have a joy for what they do and who will continually push
themselves creatively to represent our brand in unique and novel ways.
CANDIDATE PROFILE:
This position will help drive the publicity efforts by managing day-to-day press
and Influencer relations, while also supporting the overall communications
strategy.
Under direction of our CMO the PR and Influencer Senior Manager will
coordinate PR Agency, responses to media requests, craft story angles and
proactive pitches, develop media materials including press releases, talking points
and other collateral. This person will support Press and Influencer events such as
launches and VIP Q&A’s
The selected candidate will clearly understand SQULPT’s brand and target
audience. They will focus on the patient’s physical transformation, and just as
important, they will capture the story behind each patient and bring their journey
to light to tell a unique, inspiring and fun story. We want the SQULPT Team but
most importantly our patients to shine.
The selected candidate understands all the magical elements that go into creating
compelling and exciting stories. Working alongside the marketing department,
the selected candidate will ensure that the brand voice is clearly articulated
across all press material, in a manner that builds interest and awareness from the
Media, Influencer Community, Public and industry. The ideal candidate will be
accustomed to working in a fast-paced agency environment, and be willing to
switch work streams, and take on multiple projects simultaneously.
The selected candidate will be a team player with excellent time management
and communication skills and will be ready to take direction and receive
constructive feedback from colleagues and leadership. And most importantly, will
demonstrate a joy for what they do!
The responsibilities and duties described below are representative and not a
comprehensive list.
RESPONSIBILITIES:
- Pitch SQULPT stories to consumer and trade press, field incoming media
requests, and develop close working relationships with members of the media.
- Help with organization and hosting of press events, launches and Q&A sessions
(both virtual and IRL)
- Implementing PR plans and strategies
- Manage external PR agencies as necessary
- Write press materials and messaging; pitch and secure top media, including
print, broadcast and online outlets
- Alongside CMO, manage influencer day-to-day relationships
- Coordinate PR Agency to ensure KPI’s for placements in National, Regional and
Digital outlets are met
- Establish and maintain relationships with key media
- Support development and execution of events and media engagements, often
working cross-functionally to execute PR campaigns for key brand moments
- Responsible for monthly and quarterly editorial reports, as well as assisting
CMO on necessary reports
- Assist on organization and execution of all PR events and projects, including
coordinating press attendance
- Work with CMO on day-to-day press office functions, ensuring all calls, e-mails
and press requests are dealt with appropriately
- Knowledge of and an interest in emerging editorial trends online including
social media, blogging communities, and the generation of branded content
for online audiences
- Effectively represent SQULPT as spokesperson
- Act as guardian of all brand copy ensuring its on brand and ready
- Any other duties assigned by management.
QUALIFICATION & SKILLS:
- At least 4+ years of hands-on press relations experience in the
beauty/wellness/lifestyle industry is required.
- Four-year college degree or pertinent experience required.
- At least 2+ years of PR agency experience is preferred.
- Proven ability to manage and navigate competing priorities, deadlines and
projects.
- Proven ability to manage Influencer relationships Including day-today
relationship building, eventing and content briefing.
- Established entertainment press relationships across digital, broadcast, print
and awards.
- Passionate about pitching, building press relationships, and generating new
story angles!
- Highly organized, meticulous, and adaptable to evolving strategies and
directives.
- Motivated self-starter who is able to work independently as well as in a team
environment.
- Works well under pressure and is a supportive and positive teammate.
- A strategic problem solver who is a dedicated and responsive teammate.
- Strong writing skills, computer proficiency and social-media savvy required.
APPLICATION REQUIREMENTS:
The PR and Influencer Senior Manager selected for this position will work at the
flagship office of Squlpt Body Shaping in Agoura Hills, within its marketing
department. Squlpt Body Shaping is an equal opportunity employer and does not
discriminate on the basis of age, disability, sex, gender identification, sexual
orientation, genetic information, national origin, race, religion or any other
protected class. We encourage diversity and all qualified applicants to apply.
If you are a star at building relationships with Press and Influencers, have a passion
for story -telling and brand building and are ready for your next move, we would love
to hear from you. Come join out growing team!
SQULPT
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