Product Marketing Manager

From humble beginnings 45 years ago, Comvita has grown into a globally-recognised natural health products business which is listed on the New Zealand Stock Exchange (NZX:CVT) and sells into 18 countries. Comvita founders, Claude Stratford and Alan Bougen, imagined people living healthy lives. Bees were their inspiration and honey their medicine.

Due to continued success and growth, Comvita are delighted to be looking for a Product Coordinator to join the team and support the rapid growth of our community of buyers and sellers.

Requirements

The day to day will involve:

This is a really varied role, some days you will be focussed on marketing e.g. media/category plans/PR/creating adverts/ordering POS, liaising with agencies other days are more sales focussed working with Channel Manager to develop retail promotional plans for customers/wholesalers, customer requests, looking at profitability, completing product spec forms, running sales analysis reports for retailers EPOS & depletions and overall category performance or executing projects e.g. Olive Life NPD, Winter Wellness rebrand, Olive Leaf relabelling, HFSS.

Being the go to Product Champion in the EMEA market, liaising with NZ colleagues to keep up to date with product information, changes etc. Keeping up to date with any regs changes that may impact the range (with the help of global/consultants)

Trade / Category / Product Marketing

• Develop category, marketing & media plans working with sales team to execute and implement by key customer and identify opportunities
• Develop marketing material for EMEA (taking into account different regions legislations and product lines) including flyers, presenters, retail materials, POS items etc ensuring on brand & compliant with health claims regs
• Support sales team with trade adverts, display items and any ad hoc requests
• Manage adverts schedule, brief and liaise with Brand team/agency for artwork development
• Manage PR agency and campaign to ensure they are in-line with category initiatives and objectives
• Assist in product development & launch process including competitor research
• Manage product launches (develop and implement launch plan) liaising with global and sales team to ensure smooth, timely process with no potential local market legislation breaches. Obtain all relevant images, pack shots, product documentation required for sales and customer services team prior to launch.
• Event management for Trade shows where applicable
• Customer & category Sales Analysis for all non-Manuka categories– EPOS & depletions data for H&B
• Manage central marketing budget & PO’s for 650 cost centre
• Support sales team with new listings proposals, presentations, marketing material/imagery and launch support plan and attend customer meetings where required
• Manage product imagery, labels, information files etc ensuring all up to date and received from global for NPD and packaging changes and accessible to team
• Support category teams with promo planning and management of external sales team
• Conduct competitor analysis
• Manage and maintain Brandbank for wholesale/retail photography for the relevant products
• Liaise with various teams in NZ including category, regs, NPD

Key Skills required:

• Good Excel knowledge
• Marketing experience

This role is based in Maidenhead and will be mostly working from home, however there is a need to be in the office on Mondays and Tuesdays.