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Shaw Search Partners is proud to lead the retained search for a Marketing Director with a highly recognized luxury retailer.
SUMMARY:
The Marketing Director is responsible for planning, developing, and implementing advertising strategies, marketing communications, e-commerce, and public relations for this luxury retailer.
RESPONSIBILITIES
• Manage the advertising, marketing, social media, public relations, and e-commerce departments.
Create and execute a marketing budget within the established guidelines.
• Responsible for designing and creating advertising materials, marketing strategies, and branding pages for print, billboard, magazines, television, radio, OTT, social media, digital marketing, and websites.
o Media buying and content planning.
o Coordinate all necessary photography for print advertisements, electronic media, digital marketing, catalogs, brochures, online content, social media, and store signage
• Manage and direct the Marketing Assistant/Graphic Designer in all aspects of the department and daily tasks, social media, creative, advertising coordination, store events and needs, blasts, letterhead, thank you notes, appraisal forms, business cards, and other tasks.
• Manage the E-Commerce Specialist and all related activities, including updates to merchandise in our POS system, online merchandising, website updates, website upgrades, and brand requests. Oversee the movement of new merchandise and activation online, ensuring all details and copy are correct. Coordination of communication through all digital channels with customers and general inquiries.
• Manage two third-party resources for digital marketing and social media.
REQUIREMENTS
• Demonstrated skills, knowledge, and experience in the design and execution of advertising, marketing, and public relations activities.
• Minimum of 8 years’ experience in advertising, graphic design, and marketing with demonstrated success, preferably in the luxury retail sector.
• Strong creative, strategic, analytical, and organizational skills. Strong skills in Adobe Illustrator, InDesign, and Photoshop are imperative.
• Must have experience with website platforms such as Searchspring, Tangible, and Big Commerce, Signage Studio, and Canva.
• Knowledge of MailChimp, CMS & HTML is strongly preferred.
• Experience developing and managing budgets and hiring, training, developing, and supervising personnel.
Shaw Search Partners