Brighton

Overview: The Digital Manager is responsible for developing strategy, creating the media/execution plan and regularly monitoring the results to course correct when necessary.

PLEASE NOTE THIS IS NOT A REMOTE POSITION

Major Responsibilities

·      Develop digital marketing strategies, setting objectives and defining target audiences. Understands market trends, consumer behavior and competitive landscape to identify opportunities and create effective campaigns.

·      Plan and execute online marketing campaigns across various platforms, such as search engines, social media, email and display advertising while creating engaging content, managing budgets, monitoring performance and adjusting strategies based on data and insights.

·      SEO optimization of websites and content to improve search engine rankings and drive organic traffic by conducting keyword research, optimizing on-page elements, improving the site structure and driving link-building efforts.

·      Oversees the social media presence of the brand, including managing multiple social media accounts, scheduling posts and running paid social media campaigns.

·      Monitors and analyzes digital marketing performance to inform decision-making and optimize strategies. Utilizes various tools to track KPI’s, generate reports and provide insights to measure the effectiveness of campaigns.

·      Responsible for website user experience optimization, ensuring website is user-friendly, fast and optimized for conversions. Works closely with web developer to implement improvements, conduct A/B testing and utilizing data to guide optimization efforts.

·      Responsible for maintaining information on websites.

Knowledge and Skills

·      Bachelor’s degree in marketing, business administration or related field preferred.

·      Proven proficiency managing digital marketing in the building industry or similar role addressing homes and planned communities; knowledge of local real estate market trends and regulations is highly desirable.

·      Proven strategic mindset to develop effective communication strategies aligned with the overall brand objectives; analytical with the ability to interpret data and metrics to measure campaign success and make data-driven decisions.

·      Strong knowledge of marketing principles and strategies, with a track record of successful campaign development and execution.

·      Knowledge of the digital media world in specific regions where development is taking place.

·      Proactive and results-oriented with the ability to multi-task and prioritize in a fast-paced environment.

·      Excellent communication and interpersonal skills, with the ability to effectively present ideas and collaborate.

Brighton