Parade

Preferred in NYC area; coming into the office 3 days per week (Tuesday to Thursday). This role can be fully remote if not based in the NYC area.

What You’ll Do:

• Help expand community and build affiliate programs by balancing commerce goals with brand value, pushing boundaries of community-generated content creation and activating new audiences with intention
• Plan and manage the community marketing calendar including product launches and evergreen campaigns
• Create and deploy gifting campaigns in a timely manner
• Recruit and accept new members to the community program at scale
• Draft and submit briefs to brand team for all design and asset needs
• Deploy e-mail and SMS comms in collaboration with the CRM team
• Deploy challenges to drive revenue and generate UGC
• Maintain database of top community members and analyze community/affiliate performance
• Share top UGC with brand and paid media teams to leverage cross-functionally
• Create content toolkits for community members to inspire and support their content creation journey
• Send surveys to the community and interpret the data presenting changes or improvements to the program
• Foster inclusivity, intimacy, and acceptance with our community members
• Ideate ways to elevate the program and have fun with our community!

What You’ll Bring:

• 3+ years of relevant community marketing experience
• A proven track record of executing campaigns with community, affiliates, referral, and/or micro creator programs at scale
• Demonstrated track record of building strong relationships and delivering programs/campaigns that exceeded anticipated results
• Love for social media platforms, and trends, constantly on the pulse of trending content and creators
• Experience using Klaviyo, AirTable, Google Suite, Shopify, and social media tools/marketing platforms or lead generation CRM tools
• Experience with BI tools such as Looker, Chartio, etc
• Strong copy-writing and brief writing skills
• Strong verbal and written communication and presentation skills to effectively articulate ideas
• Fun vibes!

Parade