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Overview
The Nightlife Manager of Marketing & Strategy will be responsible for leading the Marketing team in the development and training of strategies. Assist the VP and property of Marketing executing plans and tactics that will increasing direct revenue for all Nightlife venues.
Responsibilities
- Gathering business objectives from operations teams and proposing marketing solutions to help achieve them.
- Driving revenue for the property in conjunction with other marketing areas.
- Generating new ideas of how to market the venue so that it increases sales and revenue
- Creating ways to market the DAER and Rooftop brands.
- External advertising (Print, Broadcast, Online, etc.)
- Work with all Nightlife venues and the marketing team to plan/strategize integrated platform(s) to drive business and develop synergies across other verticals.
- Collaborates on local advertising campaigns and implements approved advertising messages regarding print, radio, collateral materials, billboards, etc.
- Develop creative briefs to define positioning, messaging and overall Nightlife campaign objectives.
- Manage the marketing team by creating concepts, event announcements and social media campaigns to establish the DAER brand and promote weekly events.
- Collaborate with Brand Marketing to submit all media releases prior to publication to ensure that content is consistent with company objectives.
- Handle and fulfills all brand related filming and photo needs, as well as assists PR manager on shoots as needed. Also obtains departmental approval on all images and video in order to create the greatest opportunities for the promotion of Hard Rock’s nightlife.
- Manage and update the budget as needed, and creates pro-formas and evaluations for each special project or request.
- Coordinates related special events specific to Nightlife. Also, participates in community programs in order to develop opportunities to promote a positive image for the company within the community.
- Managing local Nightlife advertising campaigns, promotions and special events.
- Liaises with corporate Brand marketing department for requests specific to online and activation(s) in non Nightlife venues.
- Other duties as assigned by the Director of VIP and VP of Nightlife and Daylife.
Qualifications
- Communicate effectively with all levels of employees as well as outside contacts.
- Ability to proof and edit publications for which responsible.
- Ability to review and comprehend all necessary documentation.
- Demonstrate strong organizational and follow-up skills.
- Digital ad buying and social media ad experience
- Proven concept creation and campaign execution
- Maintain a professional and positive appearance and demeanor at all times.
- Perform and/or learn aspects of marketing that may, or may not, be included in this job description.
- 3-5 years related experience in Nightlife marketing, advertising or public relations.
- Strong written and verbal skills essential.
- Knowledge of advertising and media planning.
- Ability to effectively deal with internal and external resources.
- Excellent communication skills, customer service and team oriented self-starter, and professional maturity.
DAER Nightclub / Dayclub