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NOTA Labs, a lifesaving startup based in Ann Arbor, MI, is focused on developing affordable Nitric Oxide (NO) delivery systems for hospital and in-home use. NO has broad utility for treating many debilitating and potentially life-threatening conditions and diseases, including a wide range of respiratory infections such as pneumonia and bronchiolitis. It is also used to treat neonates born with underdeveloped lungs and prevents reperfusion injury which is common in open-heart surgery. In fact, it has multiple functions in the body including anticlotting, antimicrobial, vasodilation, and anti-inflammatory.
Our team is growing, and we are currently seeking a Product Marketing Manager to join our team comprised of highly motivated scientists, engineers, respected academic researchers, physicians, and seasoned business executives in building life-changing solutions in healthcare. You will be strategic AND hands-on and will be part of the team communicating the message of the Company and our products, to help bring them to market. The ideal candidate will gain an understanding of our products, target audiences, and in-depth knowledge of relevant product features. You will take ownership of the positioning, messaging, and branding.
Location: Ann Arbor, MI (On-site)
Key Responsibilities:
· Utilizing your contacts in hospitals and respiratory care, develop detailed user needs by meeting with key opinion leaders, potential customers, and end users to understand how our products would be used and what their critical requirements for various potential applications and additional features they would like in our products.
· Assist in converting those user needs into design inputs for the company’s product development program.
· Gain a complete understanding of competitive products’ strengths and weaknesses and develop marketing strategies around such offerings.
· Analyze and size markets/applications and prioritize future development for the company’s product line.
· Craft stories about our products to entice potential customers to convert and collect feedback
· Develop sales and promotional plans.
· Build brand/product awareness through promotional strategies, personal visits with customers, and attendance at appropriate conferences and events.
· Develop pricing models and strategies around a rental model.
· Collect and analyze market research data and run A/B studies.
· Design and oversee promotional ad programs.
Skills and Experience:
· MBA or similar degree with a focus on marketing and business admin.
· 3+ years of GTM experience in the healthcare market focused on respiratory/pulmonary care.
· Medical device or ventilator experience a plus.
· Experience in early-stage startups.
· Demonstrated success in GTM launches.
· Knowledge of current markets in respiratory equipment and hospitals.
· Proficient in analytics and market testing.
· Excellent written, oral communication, and project management skills.
· Must be able to work onsite in Ann Arbor, MI.
· US Citizen or Green Card.
About NOTA Labs:
Founded in 2014, NOTA Laboratories is a startup company that started as a spinout of the University of Michigan here in Ann Arbor, MI, and focused on developing novel NO delivery systems and applications that augment your own body’s NO production for treating and preventing a wide variety of life-threatening illnesses and conditions.
NOTA has received generous funding from the US National Institutes of Health, Silicon Valley-based Pegasus Tech Ventures, and NGK/Niterra out of Japan to accelerate its products toward commercialization.
Come join a team of dedicated and wickedly smart people aiming to improve health care with this miracle molecule. Say yes to NO!
No 3rd party solicitations please.
NOTA Laboratories