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Job Summary:
reLink Medical is seeking a highly motivated and creative Social Media and Event Coordinator to join our dynamic marketing team. The successful candidate will play a pivotal role in enhancing our brand presence and engagement through social media platforms, with a specific focus on leveraging LinkedIn’s vast networking opportunities. Additionally, the coordinator will be responsible for planning, coordinating, and executing impactful events that align with our company’s mission and values.
Key Responsibilities:
Social Media Management:
· Develop and implement strategic social media plans, with an emphasis on LinkedIn, to drive brand awareness, engagement, and lead generation.
· Leverage professional networking features to foster connections with industry professionals, potential clients, and thought leaders.
· Create, schedule, and curate compelling content for various social media platforms, tailoring messaging to professional audience.
· Monitor and respond to comments, messages, and mentions across social media channels, especially LinkedIn, to engage with our online community.
· Collaborate with the marketing team to align social media efforts, particularly on LinkedIn, with overall marketing campaigns and initiatives.
· Track and analyze social media performance metrics, focusing on LinkedIn, to optimize content and strategies for maximum impact.
Event Coordination:
· Plan, coordinate, and execute company events, both virtual and in-person, with an understanding of how to utilize LinkedIn to promote and enhance event attendance.
· Manage all aspects of event logistics, including venue selection, vendor coordination, budget management, and on-site event coordination.
· Collaborate with internal teams to ensure events align with marketing objectives and effectively showcase reLink Medical’s services.
· Develop and distribute event-related materials, invitations, and promotional content using event promotion features.
Content Creation and Design:
Work together with the Marketing team to create visually appealing and engaging social media content, especially for LinkedIn, that resonates with our professional audience. Utilize graphic design tools to craft eye-catching visuals, including infographics, social media graphics, and event banners optimized for LinkedIn.
Community Engagement and Outreach:
· Foster meaningful connections on LinkedIn with healthcare professionals, decision-makers, prospects, industry influencers, and partners.
· Monitor LinkedIn groups and industry trends to identify opportunities for engaging content and event themes that resonate with LinkedIn’s professional community.
· Identify and engage with potential collaborators, sponsors, and speakers for events, leveraging LinkedIn’s networking capabilities.
Reporting and Analysis:
· Prepare reports on social media performance, with a focus on LinkedIn analytics, event success, and audience engagement.
· Analyze data to identify trends, opportunities, and areas for improvement in LinkedIn and social media strategies.
Requirements:
· Bachelor’s degree in marketing, Communications, or related field preferred
· Proven experience in social media management, with a strong emphasis on LinkedIn.
· Proficiency in social media platforms, social media management tools, and content creation tools.
· Strong written and verbal communication skills, heavily detail oriented
· Creative mindset and ability to tailor content for LinkedIn’s professional audience.
· Excellent organizational and project management skills, with the ability to multitask and meet deadlines.
· Knowledge of the healthcare industry and medical equipment disposition is a plus.
· Passionate about social media trends, digital marketing, and event planning.
Join us at reLink Medical and be part of a dynamic team that maximizes the potential of LinkedIn and other social media platforms to connect, engage, and create impact in the healthcare industry. If you have a proven track record in leveraging LinkedIn for business growth, we look forward to receiving your application!
reLink Medical®