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We are seeking a dynamic and strategic Associate Product Marketing Manager to join the Sub-Zero team in Madison, WI. This role is instrumental in driving the success of our product lines through effective product positioning, messaging, and go-to-market strategies. Situated between two picturesque lakes, Madison offers the perfect backdrop for our team to flourish.
Your Team
Our Product Marketing team is integral to the success of defining and bringing our innovative products to market. For over 75 years, the Sub-Zero Group has maintained a legacy of innovation, quality, and commitment to the customer as a family held company. As the leader in the luxury appliance industry, this legacy continues to grow as we build upon new innovations that can serve our customers.
Your Role
As an Associate Product Marketing Manager, you will be responsible for understanding and aligning the (VOC) voice of the customer with product development to deliver best-in-class luxury appliances that provide value to the customer as well as profitability to the organization. You will assist the Product Marketing Manager in defining product roadmaps and feature development opportunities for the appliances of the future through identifying customer research needs, analyzing the competitive landscape, and executing product line strategies.
·Conduct market research to identify customer needs, industry trends, and competitive landscape from consumers, owners, retailers, and trade professionals.
·Collaborate with the product team to gather insights and technical details to effectively communicate product features and benefits with stakeholders to lead the development of new product requirements and strategies that align with the business goals and vision.
·Perform ongoing competitive analysis and assessment on features, cost, and product strategy to inform product strategies in the short and long term.
·Determine strategy and execution of research to deliver well-crafted and pertinent direction to key stakeholders for the lifecycle of a product, model extensions, or feature enhancements.
·Manage the product lifecycle from definition to end-of-life.
·Participate in product development meetings.
·Directly impact the New Product Development and Design Engineering process by representing the voice of the customer as a subject matter expert of the luxury appliance space
·Consult with cross-functional departments such as marketing, customer service, and finance to communicate product information as the product expert.
·Lead marketing efforts throughout the 7-Phase stage gate process
·Assist with the implementation of new product launches to the trade, consumers, distributors, and dealers.
·Translate the product features and benefits to guide the Creative Services team to develop effective marketing collateral for a successful product launch.
·Manage the creation and execution of Price Lists and Product Guides
·Be responsible for always delivering 100% accuracy on all features and attributes by proofing product images, web pages, marketing collateral, and other literature to ensure accuracy and the successful launches of new products.
· Guide relevant literature and specifications for the owner Use and Care manuals according to a well-managed schedule involving writers, engineers, and other vendors.
Skills you bring to the role:
· 5 + years proven experience in product marketing, management, development, and launches.
· Bachelor’s degree or better in Marketing or related field.
· Strong knowledge of market research, product positioning, and competitive analysis.
· Excellent written and verbal communication skills.
· Ability to translate technical product details into clear and compelling messaging.
· Experience working collaboratively with cross-functional teams.
· Exposure to the architecture, home design, interior decorating, cabinetry, appliance industry
· Proficient in marketing tools and software.
· Analytical mindset and the ability to use data to inform marketing strategies.
· Strong project management skills with the ability to manage multiple projects simultaneously.
· Exposure or experience in a big brand environment, with an upscale appliance product or a product similar in nature
We value our employees by providing:
- Competitive compensation based on skills.
- Industry leading health, dental, and vision plans
- Generous 401 (K) savings and profit sharing
- On-site UW Health clinic, fitness center, and walking paths.
- Education assistance and internal training programs
- Electric vehicle charging
- Maternity & parental leave
- Interested in learning more on our robust benefits package we offer?
Sub-Zero Group, Inc.