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Job Description
The Marketing Manager is the primary lead for developing, implementing and monitoring the Theater’s marketing and public relations strategies, plans and budgets to meet or exceed objectives for ticket sales, advertising revenues, registrations, individual donations and other earned and contributed income sources. The Marketing Manager also provides support for fundraising and sponsor/donor initiatives of the theater.
SUMMARY OF DUTIES & RESPONSIBILITIES:
– Develop and implement the annual marketing plan, promotional and outreach strategies along with the associated budgets, in order to support the Theatre’s overall business strategy for increased sales and other earned
– Develop and implement sales, marketing, advertising and publicity plans and tactics in all medium (including broadcast, print, digital/interactive and social media) to achieve continued growth for single ticket sales, while maximizing the organization’s overall profile.
– Manage production and distribution of all marketing material, including brochures, flyers and associated collateral along with digital marketing, promotion and content.
– Lead strategic marketing partnership and sponsorship operations.
– Develop and implement grassroots marketing, group sales, strategic relationships and networks to engage the community, secure clients and advance sales.
– Develop and implement a public relations and publicity plan including proactive media coverage.
– Develop, monitor and report on the marketing budget against objectives for earned and contributed income.
– Develop, implement and manage fundraising strategies to expand, and retain individual donations, annual fundraising, and special events.
– Support the Theatre Manager in their daily activities.
– Prepare proposals and offers to develop new partnership/sponsorship opportunities with the business community.
– Contribute to defining and delivering special events to help promote the theater and community.
– Participate in overseeing the operations of the box office with the goal of increasing ticket sales, individual donations and growth of the database.
QUALIFICATIONS:
– Minimum of Bachelor’s Degree in Marketing or other related programs.
– Minimum of 5 years relevant experience, preferably in the performing arts
– In-depth knowledge of the multi-disciplinary performing arts sector.
– Strong track record in executing/supervising successful marketing campaigns and public relations activities.
– Excellent communication skills (written and verbal).
– Experience in a revenue generating position, preferably generating ticket sales and earned income.
– In-depth knowledge of print and electronic media, excellent knowledge of
– Relationship builder and facilitator.
– Demonstrates diplomacy, sensitivity and flexibility when interacting with diverse stakeholders.
– Ability to function as a strong leader as well as a member of a team.
– Ability to simultaneously manage multiple time-sensitive tasks.
– Willingness and ability to work evening and weekends in accordance with theater events.
– Ability to work well under pressure with a positive attitude.
Job Type: Full-time
Pay: $40,000
About Us:
OFFERING LIVE SHOWS, interactive entertainment, cinema, digital productions, art space, and a community arena in which to play, the Wall Street Theater is the where to go destination in downtown Norwalk. To learn more visit: www.wallstreettheater.org
Wall Street Theater