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Company Description
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life, Soffe, and Delta.
Delta Apparel specializes in the design, merchandising, sales and marketing of a variety of casual and athletic products for men, women, juniors, youth and children at a wide range of price points through most distribution channels. We market fashion apparel garments, headwear and accessories under our different brands, including Salt Life®, Soffe®, and our Delta brand. In addition, we are a leading private label manufacturer, servicing top-tier global sportswear, lifestyle brands and retailers.
Job Summary
The Marcom Manager will have direct ownership of the Delta B2B and Soffe B2C Ecommerce sites. You will be responsible for managing the content and execution on our websites. This role requires experience in Digital Marketing, Content Management, & Product Asset Management. You will provide leadership to the Marketing team and work cross functionally with Merchandising and Sales team.
Essential Job Functions
- Create and manage all marketing materials and collateral with direction from Product Management
- Implement online marketing activities including emails, social media, SEO, demand generation, lead generation
- Lead execution of new product launches on Ecomm
- Analyze market reports & data to translate findings into actionable strategies and insights for the organization to act on
- Manage ads and track the effectiveness course corrections as required
- Manage Delta.com (B2B) and Soffe.com (B2C) websites: maintain styles onsite, maintain pricing updates, work with web platform FDM4
- Collaborate with Merchandising & sales team on strategic direction
- Own digital tools input and ongoing management
- Manage engagement with consumer to ensure targeted programs are driving brand strategy
- Own Site Merchandising and asset management
- Work with 3rd party vendors and agencies
- Be a contact point for web platform team, FDM4, help trouble shoot issues and find fast solutions
- Develop and manage the go-to-market budget, allocating resources effectively to support strategic initiatives
Supervisory Responsibilities
- Manages Marcom Coordinator
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Performs other related duties as assigned.
Job Requirements
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to work independently
- Ability to prioritize tasks and to delegate them when appropriate.
- Ability to function well in a high-paced and at times stressful environment.
- Advanced proficiency in Excel and PowerPoint, Google Analytics, SEO/XML
Education and Experience:
- Bachelor’s degree required
- 5+ years of marketing, product management and/or direct to consumer experience
- Technical exposure to web design and development
- Experience working with Amazon
- Experience and passionate as a consumer advocate.
- Experience in contributing to analysis of business opportunities. Specifically, experience in analysis and understanding and contributing to learnings to drive consistent results.
- Critical thinking skills and the ability to analyze, summarize, and effectively present data
- Strategic mindset who contributes to identifying opportunities, influence decision makers to move to execution using both quantitative and qualitative research.
- Problem solving, interpersonal and organizational skills
- Analytical skills and conceptual creative ability
- Excellent written/verbal communication and presentation skills
Work Environment
- Prolonged periods of sitting at a desk and working on a computer.
Delta Apparel, Inc.