BaseCamp Franchising

Who Are We?

At BaseCamp Franchising, we are revolutionizing the apparel retail industry through our two fast-growing resale brands, Uptown Cheapskate and Kid to Kid. We take an entirely new approach to thrifting, offering a vast assortment of in-demand brands at unbeatable prices, all in a polished, boutique shopping environment. Thanks to this unique combination, we have more than doubled sales to over $200 million in the past 5 years with a huge wave of growth still on the horizon.

We have sustainability at our core, recycling tens of millions of items each year through our growing network of nearly 250 franchised stores. We are also strong advocates of the upcycling ethos: shopping resale can make the world a better, cleaner, and more sustainable place – while helping families save money at the same time.

As one of the fastest-growing franchise systems in the country, we are privileged to help hundreds of entrepreneurs find success by owning and operating our stores. Continuous improvement and innovation are the cornerstones of our culture, and our top priority is to maximize the impact our franchisees have in their local communities. Our two brands are expanding rapidly, and we are looking for people who are excited to join us on our entrepreneurial journey and mission to bring sustainable fashion into every home.

What Will I Do in this Position?

As Creative Director, you will be the strategic creative voice for Uptown Cheapskate, Kid to Kid and our network of franchisees. You will translate brand messaging into compelling storytelling content and oversee creative asset production across a wide range of formats, including digital advertising, video production, graphic design, social media, in-store, print, direct mail, out-of-home, and more. Team and creative leadership are crucial aspects of this role, shaping our work product and the development of our creative staff. In this role, we will look to you to:

• Provide strategic thought leadership for how we connect each brand to its core audience in a compelling and creative way
• Lead and mentor a team of designers and content creators
• Lead BaseCamp’s content creation and creative calendar across all marketing channels
• Conceptualize and oversee the creation of monthly promotional materials, including in-store signage, digital ads, social media ads, etc.
• Analyze the effectiveness of our content creation efforts, especially for paid media, and coordinate adjustments as needed
• Oversee updates and management of our brand style guides and standards
• Present creative concepts and strategies to senior leadership and other stakeholders and incorporate feedback
• Oversee the production of templates and franchisee marketing materials, including billboards, car wraps, retail window graphics, flyers, videos, etc.
• Collaborate with franchisees to ensure that BaseCamp’s brands are represented consistently and effectively
• Collaborate with external partners and agencies to further the impact of our creative efforts
• Lead creative reviews of asset and content drafts from the creative team, provide feedback, and ensure alignment with key stakeholders on final deliverables
• Prioritize workload and timelines on the creative team
• Manage budgets and timelines for creative projects to ensure all work is delivered according to expectations
• Oversee fashion photo and video shoots for both brands

What Are We Looking For?

• 8+ years of creative marketing experience, ideally with exposure to fashion, apparel and/or multi-unit retail
• Deep experience leading teams (internal and external) to deliver high-quality creative work and build compelling brands
• Ability to develop a team of creative professionals and meaningfully advance their skill sets
• Strong leadership and collaboration skills, with an ability to provide clear and effective direction to internal and external creatives
• Deep understanding of branding and brand management
• Experience leveraging data analytics to enhance the efficacy of creative content
• Strong project management skills with an ability to simultaneously manage a design calendar and multiple other priorities
• Highly organized and responsive, with a very strong attention to detail
• Strong working knowledge of Adobe Creative Suite (including InDesign, Illustrator, Photoshop), as well as Microsoft Office, Google Workspace, proofing software and project management software

What Else Do I Need to Know?

This role is based at our headquarters in North Salt Lake, Utah at the base of the Wasatch mountains. We offer competitive pay and benefits that include:

• Health and dental insurance plans
• 401k matching (up to 5%)
• Annual performance bonus
• Paid Time Off (PTO), paid holidays & paid parental leave
• A sustainable shopping spree at either Uptown Cheapskate or Kid to Kid to celebrate new members of our team
• An employee discount at Uptown Cheapskate and Kid to Kid stores

We take personal and professional development very seriously and actively invest in training opportunities for our employees. We strive to be a fun and authentic place to work, actively collaborating across departments and celebrating each other’s wins. If a fast-paced environment with diverse opportunities to learn and grow fits with what you are looking for, please let us know!

BaseCamp Franchising