Our Blood Institute

ADVANCE YOUR CAREER WHILE SAVING LIVES

Location: Oklahoma City, OK

Salary: Competitive salary based on education and/or experience and holiday pay and $500 bonus after 6 months and $1,000 bonus after 1 year!

Benefits: Health, dental, vision, life insurance, long-term disability, 401(k), paid time off, $5,000 annual tuition reimbursement, etc.

Days: Monday through Friday

Hours: 8:00 a.m. to 5:00 p.m.

Position:

Our Blood Institute is looking for a content manager to build our digital content strategy, create targeted and relevant content, and manage content projects. He/she supports strategic internal and external communication needs by drafting and distributing key messages.

He/she will be the OBI brand advocate and knows that the way stories are delivered reflects our brand and audience’s preferences. He/she will oversee the development and distribution of digital content that informs and delights our audiences. He/she will have a deep understanding of OBI’s voice and our audiences and will develop content topics that engage them.

Qualifications:

• Bachelor’s degree in journalism, English, marketing, or related field.
• Minimum four years of experience as an editor, content creator, or similar position.
• Experience with content management systems and content scheduling tools.
• Deep knowledge of various social media platforms.
• Familiarity with search engine optimization and keyword search.
• Familiarity with search engine marketing.
• Familiarity with digital marketing tools like Google keywords and Google trends.
• Ability to launch and manage Google ad campaigns.
• Well-developed ability for strategic thinking.
• Excellent writing, copyediting, and proofreading skills.
• Excellent collaborator and team player.
• Excellent time management skills.
• Strong organizational skills

Primary Responsibilities:

• Create new content.
• Create a long-term and short-term content calendar.
• Own the content calendar.
• Work closely with the social media specialist to integrate the overarching content calendar with the social media calendar.
• Oversee the development of the OBI content hub and website.
• Audit the existing content for brand voice, relevance, and optimization.
• Monitor SEO, user engagement, and performance of content.
• Create an integrated SEM strategy through marketing tools like GoogleAds, Youtube Ads and other paid search.
• Analyze and evaluate Google analytics for weekly reports.
• Research competitors to find content gaps.
• Promote a consistent brand identity.
• Work closely with media buyer and events manager to ensure paid and non-paid media strategy is coordinated with business priorities and content initiatives.
• Other projects as assigned.

Click the link below to learn fun facts about working for Our Blood Institute!

https://play.tic-tac-trivia.com/quiz/uPSABhC7P3HTAh5J4Rk6

Our Blood Institute